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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Consumers actually place the highest value on deals and promotions (83%) and rewards programs (70%). ( B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Consider: • The typical worker is interrupted once every 28 minutes on average. •

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Six Videos Every SaaS Company Needs

Golden Spiral

You might think that with all of the data that exists in support of video for B2B marketing efforts, all B2B companies would be actively implementing some sort of video marketing strategy. Skepticism: Perhaps you read the Wall Street Journal article about how Facebook overestimated video viewership for two years.

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21 Tips & Other Impressions from the Marketo User Summit

The Point

It’s all heady stuff. Based on first-hand impressions, however, it’s not how the vast majority of clients are employing (or even thinking of) marketing automation. For one, I can report that no companies are coming to our firm asking us to help them align sales and marketing. I’m just not sure the rest of us are quite there yet.

Marketo 100
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The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Adobe Experience Cloud Blog

by Maria Pergolino You’ve heard all press is good press—but how good? But this year, Marc showed too much of his competitive side poking fun at Oracle’s CEO, Larry Ellison. Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. Think about your last trade show or live seminar.

PR 48
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What Does Marketing No Longer Do for B2B Companies [VIDEO]

Directive Agency

I think we spend so much time focusing on “ what does marketing do ” that we have forgotten to talk about what doesn’t work anymore. Subscribe on YouTube! Click on it… You’re able to scroll through any specific point of the video that way. Let’s dive in! Don’t miss a video!

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how to use social media - lessons from ama digital conference

The Effective Marketer

Talking of which, all deserve credit here: Deana Goldasich, from Magnetic , gave a thought-provoking presentation on web usability that took us for a ride on the evolution of websites since the early 90′s until today. I got a couple pages worth of notes from her presentation.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? If you have all of your passwords and such handy, the process should take about 5 minutes.