The IKEA Effect: Why We Put Higher Value on What We Help Create
ClearVoice
FEBRUARY 4, 2021
If you watch Ryan’s World at Build-a-Bear Workshop , you can see the excitement in Ryan’s eyes as he customizes a new bear. But it might be better if Disney built a chatbot for the droids, similar to the one Disney built to promote ‘Zootopia’ with a Facebook Messenger chatbot that interacted with children.
Let's personalize your content