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Why It’s Time to Start Leveraging Database Marketing for PPC

Directive Agency

Let’s discuss what it is, and why it is the perfect strategy to incorporate into your next B2B pay-per-click (PPC) campaign. . Strategically, in conjunction with PPC advertising platforms, this information can be analyzed and used to create a personalized experience for existing customers, as well as new prospects. Then you’re done!

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The Best Marketing Conferences of 2020

Marketing Insider Group

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Digital Summits. Various dates through 2020 in 23 major cities across the USA. 3XE Conversion & UX.

Insiders

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How to Design Content Remarketing Campaigns That Actually Work

Hubspot

What''s So Awesome About the Google Display Network? About Ad Fatigue. They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. 2) What''s So Awesome About the Google Display Network (GDN)? 4) About Ad Fatigue.

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Integrating Email and Social Media with Flowtown | Email Marketing.

Convince & Convert

Several blog posts have foolishly been written about social media “killing&# email. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# that you're pumped about Flowtown As you alluded, got some really wicked add-ons / features coming out soon, so stay tuned!

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Inbound Marketing Goes Global

Hubspot

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. Though Twitter and Facebook started in the US, they were just as popular at this conference as any North American event I have attended. I used Twitter as the basis for this post.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

The percentage of internet users that conduct product research online is about 78%. Optinmonster states that “research gets millions of shares on Facebook.” About 94% of people plan to make a purchase from an industry they follow on Twitter. About 57% of industries have gained a customer through their business blog.

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Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1

Webbiquity

You know the statistics : Facebook is the most popular method for sharing online content. 85% of B2B journalists are on Facebook. 61 of the world’s 100 largest companies maintain Facebook brand pages, as do 71% of B2B firms. How can I design my company’s Facebook page for maximum impact?

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