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Account-Based Marketing (ABM) at Twenty: A Benchmark for Success in 2023 and Beyond

Marketing Insider Group

I wrote about that in “ Momentum ITSMA Marketing Vision 2022: Next-Generation B2B Marketing in an Age of Convergence “ and the extremely positive feedback validated that others are seeing and experiencing the same. Not surprisingly, ABM is the top B2B marketing tactic.

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Return on Marketing Investment: A Professional Services Primer

Hinge Marketing

Return on marketing investment — or ROMI — is a measure of a firm’s marketing efficiency. In fact, there are many different ways to calculate ROMI — and just as many opinions on the best way to do it. Webinars and other online educational events. What is Return on Marketing Investment, Anyway? Downloadable educational content.

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How to Define & Measure Social KPIs – Part 4

Valasys

The followers can be segmented based on country, region, job function, seniority, industry, company size & employment status, etc. With a segmentation of the potential clients, the marketers can run better-targeted ads to convert them & optimize their ROI.

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8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM)

Valasys

Though the impact of inbound marketing in attracting, engaging & converting the prospects can’t be neglected , the former statement is also partially true, as it resonates with the positive word of mouth marketing in practice. Personalization lies at the heart of driving positive word of mouth referrals.

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How to Define & Measure Social KPIs – Part – 2

Valasys

77% of the Twitter users stated that they feel more positive about a brand once their Tweets are replied to & 54% of the total users surveyed by Twitter stated that they had taken action after seeing a brand on Twitter (Source: blog.twitter.com). Twitter consolidates brand equity & serves as a platform to positively impact customers.

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How to Define & Measure Social Media KPIs Part V

Valasys

While likes, comments & shares are positive social media KPIs, the dislike is a unique engagement metric exclusive to YouTube. Segmenting views from diverse channels also give insights into the quality of engagement on the videos.

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How B2B marketers can strategize LinkedIn Advertisement in 2019

Valasys

Let’s scrutinize the specific aspects of LinkedIn advertising that the marketers need to incorporate into their advertising strategies (particularly those that optimize audiences’ engagement reflecting on the recent algorithm update), to optimize their Return on Marketing Investment (ROMI): 1.