Account-Based Marketing (ABM) at Twenty: A Benchmark for Success in 2023 and Beyond
Marketing Insider Group
FEBRUARY 13, 2023
I wrote about that in “ Momentum ITSMA Marketing Vision 2022: Next-Generation B2B Marketing in an Age of Convergence “ and the extremely positive feedback validated that others are seeing and experiencing the same. Not surprisingly, ABM is the top B2B marketing tactic.
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