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9 Biggest Event Trends of This Year

Marketing Insider Group

What does this have to do with events? Well, packing back-to-back workshops and seminars into an exhausting schedule is definitely considered to be an outdated approach. Over the coming year, expect to see more events incorporating mindfulness and wellness activities into their schedule, whatever the industry.

Trends 280
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How to Measure Event Marketing Performance and ROI

Adobe Experience Cloud Blog

Events are often one of the biggest marketing expenses. According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. Setting marketing goals is nothing new. Awareness goals include: Event registrations.

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The 22 Best Virtual Event Platforms

Webbiquity

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Leading Edge Virtual Event Platforms. Total reviews: 339. Pricing: contact vendor.

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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . Given that, in this post, we’ll talk about: What B2B event marketing is. What are some types of event marketing. What is B2B Event Marketing? Why Is B2B Event Marketing Important? Why it’s important.

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The Biggest Event Trends for 2020

Marketing Insider Group

What does this have to do with events? Well, packing back-to-back workshops and seminars into an exhausting schedule is definitely considered to be an outdated approach. Over the coming year, expect to see more events incorporating mindfulness and wellness activities into their schedule, whatever the industry.

Trends 254
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7 Types of Corporate Events [+ Virtual Event Ideas]

Hubspot

A seminar is an event that's focused on educating people, whether it's your customers or employees. It's similar to a conference or a workshop. A seminar is usually a short event, while a conference might be a several-day event with multiple speakers. Sometimes these events can even be formal if you'd prefer.

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How are marketing leaders in the industry making the most of virtual events?

Brandpoint

I wanted to know what some of the pioneers and leaders in the marketing world were doing to make sure that their digital presence at events were matching up with the success they were used to seeing at IRL conferences, tradeshows or workshops. How’s your event marketing going? Here’s what I learned.