Marketing Insider Group

NOVEMBER 21, 2022

Check out some interesting stats: Searches for “hybrid event” have increased 237% in the last 5 years. 97% of event marketers believe that the number of hybrid events will increase beyond over the next few years. Hybrid events can be any configuration or breakdown of virtual to in-person. Experience-First Events.

Trends 281

Trends Marketing AI Co-Registration Conference 281

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Create Special Packages for Your Mobile Event App.

Tips 301

Tips Co-Registration Microsite Pricing 301

Webbiquity

APRIL 14, 2020

But how is COVID-19 impacting tech marketing plans in comparison to other B2B segments? NOTE: The following charts compare the responses of technology marketers (those in the software or media/Internet/telecom segments) to non-tech B2B marketers (primarily manufacturing, business/financial services, and construction) excluding healthcare.

Marketing Budget Creation 338

Marketing Budget Creation Paid Content Planning Peer-to-peer 338

Webbiquity

AUGUST 18, 2020

As virtual meetings have become the norm, innovative software developers are pushing the technology forward in some amazing ways. All types of events, including trade shows and industry conferences, can now be produced and attended remotely. Leading Edge Virtual Event Platforms. Total reviews: 339. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

markempa

JULY 8, 2013

But, when Brickstream decided to sell a new queue management software product directly, it realized it was time to refresh the brand. This conference, sponsored by the National Retail Federation, is the largest technology event for retailers. Branding the devices as SeeMore 3D and SeeMore 2D and the new software as QueueIQ.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

SpotMe Blog

JUNE 29, 2022

With the right virtual event software , you can turn conferences, trade shows, company-wide events, sales events, and product launches into successful hybrid experiences. . Why should enterprise companies host a hybrid event? The post What are hybrid events and why are they the future of event marketing?

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Marketing Insider Group

NOVEMBER 17, 2021

Fortunately, as the expectations grow, user-friendly event technology has grown along with it. Online events need technology to function, and the right software tools can provide a better frontend experience for your guests and a more organized, streamlined backend experience for your planning team.

Organization 240

Organization Marketing Management Planning Click Rate 240

Brandpoint

APRIL 7, 2021

One of the biggest question marks is still event marketing. Are people starting to finally push past lockdown fatigue and willing to venture out to in-person events as the year progresses? Although we’re one quarter into 2021, there are still many unknowns about what the rest of the year will look like.

Event Marketing 62

Event Marketing Social Marketing B2B Thought Leadership Budget Programs 62

Webbiquity

DECEMBER 29, 2020

There’s still time to save big money on martech software. Check out this post for exceptional offers on software for small business accounting, Instagram marketing, SEO, video editing, and more. Discover how content and event marketing go together. Happy (almost) New Year!

Software 130

Software Event Marketing Planning Small Business Marketing 130

Marketing Insider Group

APRIL 28, 2021

You know, stuff like “best software NYC” used just so. If you click on over to my “Blog” page, you’ll find four headlines: Content Marketing, Marketing Strategy, Event Marketing, and Employee Activation. Let’s say that you sell software-as-a-service (SaaS).

SEO 311

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 311

Square 2 Marketing

MAY 28, 2020

How To Replace The Lead Generation You Were Expecting From Live Events. I saw a new free report called “Getting Ready For The Return Of Trade Shows” from a software company, and I thought to myself, “What trade shows?”.

Trade Show 76

Trade Show Event Marketing Conference Lead Generation 76

Heinz Marketing

MAY 31, 2018

Every week we feature a new B2B sales, marketing or business leader here answering what have become the standard “ How I Work ” questions. This week I’m excited to feature Morgan Santapaola , event marketing manager for ZoomInfo. What apps/software/tools canlt you live without? Anna Fisher.

Work Management 71

Work Management Zoominfo Marketing Management Event Marketing 71

Adobe Experience Cloud Blog

AUGUST 31, 2011

In order to streamline the laborious event lead management process — which consists of everything from attracting attendees, to registration administration, to post-event follow up — we employ our own event marketing software. Visit us at Booth 817 or visit [link].

Marketo 48

Marketo Marketing Management Event Marketing Software 48

Martech

OCTOBER 5, 2022

Event marketing has changed radically in the last two years because of the pandemic. It shuttered in-person shows and conferences, forcing brands to use digital events to connect with customers and prospects. Although in-person events are taking place, virtual events will remain an important channel.

Enterprise Management 91

Enterprise Management Marketing Management Fulfillment Training 91

Webbiquity

SEPTEMBER 17, 2019

But there are a few things about marketing that are vital to understand in order to be successful. In the technology sector, they are most often software developers or engineers. SalesReach (communication software for sales professionals). Leadpages (landing page design software). Tech Dump (electronic device recycling).

Startups 239

Startups Enterprise Management Work Management Marketing Management 239

Marketing Insider Group

SEPTEMBER 20, 2021

With a bit of creativity and open-mindedness, your association program can take advantage of the expanded possibilities of the digital world to diversify your own virtual event programming. Infuse an element of healthy competition into your virtual event marketing by teasing some of these digital titles.

Work Management 283

Work Management Marketing Management Marketing Automation Services Tips 283

Webbiquity

SEPTEMBER 12, 2023

The top two priorities for event organizers and increasing attendance and increasing attendee engagement, both at 19%. The four biggest budget items for in-person B2B events are: Marketing (25%); Catering (21%); Venue (19%); and Software (14%). 40% of event attendees say they attend between five and nine events each year.

Marketing Report 304

Marketing Report Event Marketing Stats Paid Search Agency 304

Marketing Insider Group

SEPTEMBER 16, 2019

Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. You need a great event marketing plan to get the word out, build buzz, and get people excited about attending. It can be overwhelming even choosing where to start when it comes to event marketing.

Planning 225

Planning Marketing Plans Work Management Marketing Management 225

Webbiquity

MARCH 31, 2020

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. Though 90% of B2B software companies are on Twitter , barely half are active. But it’s not.

Twitter 320

Twitter Enterprise Management Business Work Management 320

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Martech

APRIL 10, 2024

He is also host of the “Founder’s Coffee Podcast,” where he interviews fellow software company founders. LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software.

CRM 90

CRM Work Management Marketing Management Marketing Automation Services 90

Marketing Insider Group

NOVEMBER 12, 2019

More accessible and affordable transportation means that organizations can now take advantage of more varied locations and lower cost event venues. As more event planners are seeking out new venues for events, this hasn’t gone unnoticed. Use of AI in Event Organization and Analysis.

Trends 255

Trends Marketing AI Co-Registration Merchandising 255

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. We asked the question, how can you use software to drive more of offline relationships?” Torres explained.

Marketing Automation Services 75

Marketing Automation Services Automation Conversion Trade Show 75

Martech

AUGUST 15, 2023

The CDP Institute defines a customer data platform as “packaged software that creates a persistent, unified customer database that is accessible to other systems.” That’s a great place to start, but the CDP space is constantly evolving. In your inbox. Business email address Subscribe Processing.

Enterprise Management 92

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 92

markempa

AUGUST 24, 2007

« Off topic: Response to meme - 8 Random Things About Me | Main | B2B Marketing and lead generation via Social networking » Closed Loop Marketing Isnt Software I recently spoke with a reader who was struggling with his closed loop marketing process. But closed-loop marketing isnt software.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Marketing Insider Group

DECEMBER 10, 2020

You may also consider using event-specific planning software like the ones offered by Aventri and Bizzabo. Event Budget Management. Another area where tech can be helpful is in managing event budgets. One prominent software solution to consider is Hubb. Accommodation and Travel.

Marketing Automation Services 345

Marketing Automation Services Marketing Management Planning Process 345

Martech

NOVEMBER 20, 2023

Training and Support: Inquire about the training required to use the software and the available customer support. There are many possibilities, depending on the human user’s main interests: I’m a director of events for an enterprise software company. Do I need a digital events platform? Get MarTech! In your inbox.

Enterprise Management 107

Enterprise Management Marketing Management RFI RFP 107

SmartBug Media

DECEMBER 22, 2023

In my experience, quadrupling it is a smarter strategy if you don’t have strategic partners planning to participate with your organization at the event. Embracing sophisticated customer journey software, such as HubSpot, can improve tracking and help with analyzing event ROI.

Trade Show 64

Trade Show Marketing Budget ROI Allocation 64

Marketing Insider Group

AUGUST 17, 2020

Use interactive themed gaming and integrate sponsored branding into the game software. Jordan Schwartz is president and co-founder of Pathable , an event app and website platform for conferences and tradeshows. Gamification and Incentivization: Fun activities are interesting ways to capture the attention of attendees.

Lead Scoring 354

Lead Scoring Lead Ranking Co-Registration Banners 354

Martech

FEBRUARY 28, 2023

A: I went to college for journalism and communications because I wanted to be a newspaper reporter, but I ended up working in public relations and somewhat in marketing as well — dabbling in event marketing — and I kind of worked my way up to marketing manager. My husband worked in IT at the time.

Planning 92

Planning Paid Search Agency Advertising Agencies Work Management 92

Contently

AUGUST 15, 2017

In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group. It makes sense that there is still plenty of confidence in event marketing. It’s not uncommon for event marketers to be siloed from the rest of the marketing department.

B2B 136

B2B Marketing Automation Services Landing Pages Emarketing 136

Marketing Insider Group

OCTOBER 27, 2020

Jordan Schwartz is president and co-founder of Pathable, an event app and website platform for conferences and trade shows. He left academic psychology for the lure of software building, and spent 10 years at Microsoft leading the development of consumer-facing software.

Lead Scoring 308

Lead Scoring Lead Ranking Tips Leads 308

Webbiquity

SEPTEMBER 29, 2020

Not surprisingly, virtual event technology vendors have responded. Even now, many months into the pandemic, video conferencing and team collaboration software are still among “surging” categories for spending by business technology buyers. The Entrepreneur Interview Series #18: Alex Wise, Netpeak Software.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

chiefmartech

MARCH 23, 2021

Just a tremendous amount of money continues to pour into software ventures, as investors seek to capitlize on the shift of revenue into ever more digitally native channels, experiences, and operations. Funny thing about that graphic. Two weeks earlier, they’d published a version with 212 tools. billion valuation.

Paid Search Agency 109

Paid Search Agency Companies Custom Publishing Course 109

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Stevens & Tate

APRIL 18, 2024

Lead Management : The use of automation software in lead management allows senior living communities to capture and store detailed information about each prospect, from initial inquiry through to move-in. Proper budget management ensures that every dollar spent contributes to achieving broader marketing objectives and financial stability.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52