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The Biggest Challenges Facing the PR Industry

Brandpoint

In the rapidly evolving landscape of public relations, staying on top of the latest PR trends is essential to successfully navigate the complex challenges of the industry. However, the rapid pace of change also presents challenges in data privacy and information sharing in an increasingly complex media environment.

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How to define and share your core brand values effectively

Sprout Social

External communication, marketing and public relations (PR) have been tricky for brands over the last few years. Deviation from these standards can quickly become a public relations nightmare. Transparency, trust and visibility are key tenets of everything they do. Here are a few ideas to get you started.

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7 Essential Building Blocks to Manage a Corporate Reputation Online

Oktopost

In other words, corporate reputation management isn’t just damage control or public relations. Maintaining a strong corporate reputation isn’t just about building up enough cumulative goodwill to shake off bad publicity or an underwhelming quarterly financial report. Practice Transparency. Every company makes mistakes.

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How Storytelling Can Enhance Authenticity For Purposeful Branding

Biznology

At a minimum, the perception of authenticity depends on a brand’s honesty and transparency. Transparency is essential; 60% of consumers say brands should make it easier to see its values and its position on important issues, even at the point of sale. The 2018 Edelman Earned Brand study found that 64% of global consumers (59% in U.S.)

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Truth, Transparency & Target: A Lesson in Crisis Communications

Hubspot

A well-known gossip blog posted a long and detailed letter outlining the challenges and problems with Target’s corporate culture, and the employee didn’t hold back, calling out the organization for its highly political office environment, major mishaps in strategy, and losing exceptional leaders by the dozen.

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Effective Communications Strategies for Internal Alignment

Walker Sands

With so many activities to manage, coupled with a new remote working environment, the risk of feeling burned out and overwhelmed is at an all-time high. Providing transparency into how your team member’s individual efforts are contributing to the bigger picture can help keep everyone motivated to produce great work.

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The Responsibility of Advertising and PR to the General Public in 2017

Hubspot

Due to cutbacks in journalism, and the demands of the new media environment we live in, short staffed newsrooms are tasked to produce high quantities of content every day. David Woodward is a former journalist who is currently a strategy director at Weber Shandwick , one of the world’s leading public relation firms.