Customer Experience Matrix
SEPTEMBER 18, 2023
Some industry vendors report business is booming, but most will admit buyers are taking longer to make decisions. Sure enough, the fraction of vendors who reported growth in CDP investment is down from last year’s survey, both for the past year and the current year. Budget-pressed buyers are making smarter decisions: false.
Martech
JUNE 15, 2023
.” So far, so familiar; similar announcements have been made at numerous marketing technology conferences this season. In other words, the enterprise as a self-driving car. Originally, Pega used AI to power case management in the BPM space. “Most marketing is remarkably unevolved,” he continued.
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ClearVoice
MAY 10, 2024
Content transcends marketing. It’s the heartbeat of your brand, enhancing every department from human resources to product development. In people management, the right content turns the mundane into the memorable, boosting retention, engagement, and overall morale. 85% of products fail with companies don’t talk to consumers.
Kaon
AUGUST 1, 2018
Kaon Interactive , the leading provider of 3D marketing and sales applications for global B2B brands, is poised for significant global user growth in 2018 with the recent addition of 11 major new clients. These solutions, in turn, help to drive increased sales and reduced marketing costs.
Customer Experience Matrix
FEBRUARY 13, 2020
Although they had briefed me on it before then, it was only this week that I finally caught up with them to discuss the final product. Part of the confusion has to do with Adobe’s habit of reusing product names. Since this is a topic of great interest – and confusion – it’s worth sharing what I learned. Got that?
Marketing Insider Group
SEPTEMBER 28, 2020
Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. But what exactly is thought leadership content marketing ?
Martech
OCTOBER 20, 2021
For as long as I can remember, the dichotomy of “suites vs. best of breed” has dominated marketing tech architectural decision-making considerations. Instead, there’s a newer, more subtle, yet potentially crucial distinction to make when building your marketing stack. Call it “platform vs. product.”
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