Martech
SEPTEMBER 29, 2023
B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. Website personalization: Talk about the arrival of one-to-one marketing communications. And so many choices out there.
Terminus
JUNE 15, 2021
It’s a big day here at Terminus, we’re proud to (officially) share that we’re expanding operations into Europe to better serve and fuel go-to-market teams internationally. I’ve got 25 years of experience in scaling enterprise tech companies. Demand for Terminus’ leading go-to-market platform continues to accelerate.
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Buzz Marketing for Technology
APRIL 25, 2013
Posted in Innovation Interactive Marketing Strategy. The role of the CDO in the enterprise has gotten a great deal of attention in recent months. Moreover, marketing has become so deeply entwined with technology. To fully reap the benefits marketing must officially take ownership of its technology platforms and strategies.
The ROI Guy
JANUARY 10, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?
ClickZ
SEPTEMBER 25, 2019
A new report by Forrester has analyzed and ranked the seven most significant Data Management Platforms ( DMPs ) on the market in 2019. The seven DMP vendors: how they were evaluated and how they ranked. The DMP vendors assessed in the study were: The ADEX, Adobe, Lotame, Neustar, Nielsen, Oracle, and Salesforce.
The ROI Guy
DECEMBER 23, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.
The ROI Guy
JANUARY 17, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.
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