Choozle

MARCH 27, 2024

This explosion of options has revolutionized media planning. Peter Crofut of the Media Exchange emphasizes that the CTV industry is still relatively young and lacks significant mergers and acquisitions, a trend expected in a rapidly expanding market. With so much on the line, advertisers need to get it right. The good news?

Advertising Agencies 84

Advertising Agencies Cost Per Thousand Advertisements Advertising 84

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Spiralytics

JANUARY 31, 2023

It’s no wonder that 51% of listeners pay more attention to the format’s ads than any other media. million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 million podcast listeners in 2021—200,000 more than Apple Podcasts ( eMarketer ) 424.2 hours per week listening to podcasts.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Porch Group Media

AUGUST 23, 2022

Introduction to Retail Media Networks. Retail media is becoming one of the fastest growing channels available today, representing the next evolution of advertising. Amazon launched the first media network in 2012 and since has dominated the space. What is a Retail Media Network? So why is this trend so hot now?

Media 52

Media Advertising Agencies First-Mover Advantage ROAS 52

Porch Group Media

FEBRUARY 26, 2020

How Effective is Social Media for Lead Generation? Social media is firmly entrenched as part of our everyday lives. Who Uses Social Media? Social media is used by consumers across generations. Social media is used by consumers across generations. According to recent research by Emarketer, 90.4%

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

QuanticMind

SEPTEMBER 29, 2023

What’s new in the realms of paid search and social media? This month, Amy Rumpler, SVP of Search & Social Media Services, compiled all the latest news, trends, and resources for easy access. eMarketer has projected that influencer marketing will grow 3.5 This piece offers a useful overview of the AI that fuels the engine.

Paid Content 77

Paid Content Paid Search Agency Emarketing Advertising Agencies 77

Marketing Insider Group

DECEMBER 8, 2021

And according to Emarketer, 66.6 You may be thinking, “Well, that’s social media – and social media isn’t my game.” So yes, there might just be some utility in embedding a nicely-shot video to your product or category page, building up your YouTube channel and sharing relevant videos on social media.

Practices 293

Practices Tips Business Emarketing 293

ClearVoice

DECEMBER 15, 2021

More than one-third of marketers plan to increase email marketing budgets in 2022. In fact, according to the study, only about one percent of marketers plan to decrease their email marketing efforts next year. Social Media Content Marketing Studies and Research. B2B Content Marketing Studies and Research.

Marketing Report 98

Marketing Report Advertising Agencies Studies Research 98

Martech

AUGUST 31, 2022

Read next: No matter the time of year, there’s a holiday you should be planning a campaign for. eMarketer ). This year, they plan to spend slightly less on gifts: $575.64. This year, they plan to spend slightly less on gifts: $575.64. How rising prices have already affected consumer behavior. Spending expectations.

Emarketing 92

Emarketing Loyalty Pricing Price 92

ClearVoice

SEPTEMBER 4, 2020

eMarketer ). eMarketer ). Content marketing statistics for social media. billion people worldwide now use social media. percent of millennials in the United States are social media users. eMarketer ). 41 percent of social media users say it helps them feel more connected to others in real life.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Porch Group Media

APRIL 22, 2021

Social media is firmly entrenched as part of our everyday lives. As with all marketing channels, social media is continually evolving. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? Social media is a way of life today.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

ClearVoice

OCTOBER 14, 2022

The top goals in content marketing are to boost sales, increase brand awareness and build customer relationships ( eMarketer ). Just 8% of marketers are able to attribute ROI to their content plan ( Kentico ). 80% of bloggers report that blogging delivers results ( Orbit Media Studios ). Out of the 1.9

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

QuanticMind

AUGUST 30, 2023

What’s new in the realms of paid search and social media? This month, Alexa Dillon, Basis’ VP of Search Media Investment, and Erik Chellberg, VP of Social Media Investment, compiled all the latest news, trends, and resources for easy access. Twitter is now X. Here's what that means. [:04]

Paid Search Agency 86

Paid Search Agency Verticals ROAS Emarketing 86

illumin

MARCH 5, 2024

The digital media scene has had a shake-up since 2024 began. According to eMarketer , cookies were used for 78% or more of programmatic ad buys across industries as of late Q3 2023, with many advertisers still increasing their cookie ad spend. Marketers are gearing up for the cookieless mobile era.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

ClearVoice

JULY 6, 2021

Approximately 67% of marketers develop social media videos. YouTube is the second-most popular social media channel for businesses to use to publish content. ( Buffer ). More than 70% of marketers say they don’t plan to create video content specifically for IGTV. YouTube boasts more than 2 billion monthly logged-in users.

Stats 98

Stats Video Marketing Planning Emarketing 98

Webbiquity

FEBRUARY 16, 2016

But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. eMarketer ). 9 B2B Social Media Marketing Stats and Facts. And now, the stats!

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Porch Group Media

JULY 8, 2019

Social Media Marketing: Trends and Opportunities. As with all marketing channels, social media is continually evolving. Before diving into social media today, did you know that the first recognizable social media site, Six Degrees, was created in 1997? Social media is a way of life today. during 2018, reaching $7.85

Social Media 58

Social Media Social Marketing Trends Media 58

KoMarketing Associates

JANUARY 21, 2014

Ask any marketer their first thought when someone says “social media advertising” and Facebook is bound to be the most popular response. billion) according to eMarketer , with that number expected to grow in 2014. eMarketer also reports we should expect to see a 27.2% worldwide growth for all social media ad spend in 2014.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

ClearVoice

JUNE 19, 2023

These include account-based marketing, artificial intelligence, local SEO, persona marketing, podcast marketing, social media, and video marketing. eMarketer ) There are over 5 million podcasts with over 70 million episodes between them. G2 ) 73% of marketers say social media has been somewhat or very effective for their business.

Marketing AI 98

Marketing AI Stats Account Based Marketing Content Marketing 98

Heidi Cohen

MARCH 1, 2022

Use these social media facts to plan your 2022 social media marketing strategy. The post Social Media Facts 2022: What You Need To Know Now To Improve Your Marketing appeared first on Heidi Cohen. Contains data, charts, analysis and actionable marketing tips to make you succeed.

Social Media 77

Social Media Social Marketing Planning Media 77

Choozle

MARCH 20, 2024

According to an eMarketer , more than three-quarters of American internet users engage with digital audio formats like streaming music, streaming audio advertising, and podcasts at least once a month in 2024. Discover how Choozle, your strategic partner in navigating the modern media landscape can help with CTV and audio advertising.

Advertising Agencies 75

Advertising Agencies Advertisements Advertising Allocation 75

Liveintent

MARCH 7, 2023

And where there’s talk of non-endemic advertising there’s talk of retail media networks. By selling media to non-endemic advertisers, retailers can unlock an entirely new revenue stream. According to eMarketer, US digital retail media ad spending will reach $61.15

Advertising Agencies 62

Advertising Agencies Advertisements Advertising Emarketing 62

Optinmonster

OCTOBER 30, 2019

When you think about selling on social media, the first thing that probably comes to mind is ads or unsolicited DMs from brands trying to get you to check out their products. You’ll be interested to know that the most successful businesses on social media don’t always go in for the sale right away. What Is Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

Martech

APRIL 1, 2022

Viewers are flocking to AVOD, an eMarketer study shows. In 2022, more advertisers will proactively seek out planning and buying solutions that include this coveted data.”. This is critical for modern marketers who increasingly want to buy all of their media programmatically, through the same, unified platform,” Markman said. “In

Paid Search Agency 108

Paid Search Agency Advertising Agencies Advertisements Advertising 108

Webbiquity

DECEMBER 16, 2010

In Defy Gravity: Propel Your Business to High-Velocity Growth , Rebel Brown shows business owners and executives how to shed the weight of legacy baggage, filter out the noise and focus on those opportunities which provide the best potential for profitable growth… Social Media Marketing by Liana “Li&# Evans.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Brandpoint

MARCH 23, 2020

If you work in communications or at a PR agency helping companies run their media campaigns, your job looks a whole lot different than it did a few weeks ago. Another example Annette gives relates to the lifestyle industry — “We shouldn’t be talking about party planning, but we can talk about creating meals from pantry staples.”

Paid Content 138

Paid Content PR Advertising Agencies Paid Search Agency 138

Martech

OCTOBER 19, 2022

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Because it can deliver everything traditional media ad buying can’t and more. Traditional media ads can’t measure the true ROI of media campaigns in real-time. What is a retail media network?

Advertising Agencies 116

Advertising Agencies Paid Content Cost Per Thousand Advertisements 116

ClearVoice

DECEMBER 5, 2018

When you talk about “social media users” in strategic planning meetings, you may imagine them as people continuously scrolling through an endless feed of content for hours at a time just waiting to come across the right message (presumably from you), so they can subscribe to a newsletter, visit your site, watch a video, or click a link.

Social Media 61

Social Media Media Emarketing Facebook 61

Parse.ly

AUGUST 6, 2019

billion by the end of 2019, according to eMarketer. . Social media marketing has always been a data and numbers game. In fact, eMarketer estimated that Facebook will lose 2 million users ages 24 and under. The post The True Cost of Social Media Advertising appeared first on Parse.ly. A break in the formula .

Advertising Agencies 40

Advertising Agencies Social Media Advertisements Advertising 40

Go Beyond SEO

JUNE 14, 2022

But when you invest the time and money necessary to develop a strong video marketing plan , a plan that doesn’t pitch but actually shares stories, your results will reflect that effort. You can use your videos on your website, social media, newsletters, and ad campaigns. Video isn’t the cheapest form of marketing content.

Video Marketing 78

Video Marketing Planning Paid Search Agency Emarketing 78

Sword and the Script | B2B

JULY 18, 2023

Social media marketing drives activity at the top of the marketing funnel. “Half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals, per Ascend2. ” Read more on eMarketer 5. Read more on Media Post 6. ” Read more on Media Post 12. Read more on Martech 4.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. Interruptions (like email and social media) are messing us up.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Porch Group Media

NOVEMBER 12, 2020

According to Emarketer, 90.4% of Baby Boomers are active social media users (Emarketer, 2019). The Social Bakers social media trends report shows that Facebook and Instagram are particularly good for marketing to millennials and Gen Z. Ads can increase brand awareness, site traffic and social media presence.

Paid Content 59

Paid Content Planning Emarketing Marketing Management 59

Martech

JUNE 29, 2022

In addition to the traditional affiliate relationships with publishers, performance marketing opportunities now include influencers on social media, e-commerce-focused web destinations and creators all across the digital landscape. emails, social media, paid search, etc.) Why marketers should care about performance marketing.

Marketing Attribution 101

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 101

Marketing Insider Group

JUNE 11, 2010

The post is called B2B Social Media Strategy – 5 Steps to Gain Executive Buy-in and will show you how to develop your company’s B2B social media strategy. And also discuss the 4 main objectives of a comprehensive plan. A special thanks to Jeremy Victor and Make Good Media for the opportunity.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Digilant

JULY 30, 2019

As marketers, discovering how your target consumers are behaving in this shift of retail e-commerce allows you to execute precise media buys that find relevant consumers at the most optimal times in their path-to-purchase. Social media advertising. There are a couple of prerequisites for using social media for customer acquisition.

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

Hubspot

MAY 1, 2020

In the past year or so, live video has quickly become one of the most popular types of online content, especially on social media. Aside from the older social media platforms allowing live streams, some emerging platforms, like Twitch.tv , now cater specifically to live stream viewers. Social Media Examiner ). eMarketer ).

Stats 101

Stats Video Marketing Planning Paid Search Agency 101