Martech Advisor

JANUARY 28, 2020

It immensely helps if you build relationships with journalists and publications to get an opportunity to be featured on their websites in the form of a thought leadership piece, PR coverage, or interview. Search Engine Marketing (SEM): SEM allows you to show your website higher up on search engine result pages (SERPs) for relevant keywords.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

accelerate agency

FEBRUARY 16, 2023

Marketing automation to streamline the customer journey. Customized transactional emails and the ability to track email campaign metrics. What you get : The SEO Spider Tool is the big draw, but Screaming Frog also offers search engine marketing and optimization, social media marketing, digital PR, and link building.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

Marketing automation to streamline the customer journey. Customized transactional emails and the ability to track email campaign metrics. What you get : The SEO Spider Tool is the big draw, but Screaming Frog also offers search engine marketing and optimization, social media marketing, digital PR, and link building.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

B2B Marketing Zone Posts

MAY 3, 2010

Numbers such as click-thrus, cost-per-lead, cost-per-sale and ROI dominate the landscape of marketing discussions. New Breed of Analysts - PR Meets Marketing , April 18, 2010 The landscape has drastically changed for analyst relations over the past few years. Six Steps for Marketing Forecasting Done Right , April 28, 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Single Grain

AUGUST 24, 2022

Google holds 83% of the search engine market share worldwide: On average, businesses make $2 in revenue for every $1 spent on Google Ads. Key Services: Search Engine Optimization (SEO). Search Engine Marketing (SEM). Social Media Marketing. Content Marketing. SaaS Marketing.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

WebMarketCentral

FEBRUARY 13, 2009

Are You Scared to Click the "Launch" Button for Your Email Campaigns? by VerticalResponse Marketing Blog The brilliant Janine Popick provides a vital resource for evert email marketing—a checklist of all the details to walk through before actually launching a big email campaign.

Email Marketing 20

Email Marketing Tips Best Practices CAN-SPAM 20

Single Grain

JULY 5, 2023

Write two different email titles for A/B testing. I own a PR firm and am sending emails to press promoting a female-owned antique business making $2 million in sales. AI in Marketing Technologies How can I use AI in marketing technology? ChatGPT is still responding as if I own a PR firm.

Marketing AI 52

Marketing AI CMS Development Campaigns Planning 52

Anteriad

APRIL 25, 2023

Your comprehensive B2B sales and marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. They typically display intent to make a purchase and meet certain criteria.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Your comprehensive marketing terms glossary: A/B testing Also known as split testing, a way to improve engagement and conversion rates, typically used to compare the performance of email campaigns and landing pages. A control and test will be compared with slight variables made to the subject line, format or call to action.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

SnapApp

DECEMBER 22, 2016

Recommended reading: 12 emails that completely captivated us. #47. As an email marketing, and general marketing blog, PinPointe gives their readers examples of awesome email campaigns to learn from and provides great lessons on how use email to grow your business. Search Engine Roundtable.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48