Webbiquity
APRIL 18, 2024
Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. Ideally, marketers focus their time on performing high-impact tasks that need our knowledge, expertise, and experience. So, why not let B2B marketing automation take care of the rest? Embracing automation is clearly the way forward.
Martech
JANUARY 9, 2024
Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Salesforce Marketing Cloud
MARCH 7, 2024
That’s where email segmentation comes in. By grouping your email list properly, you set yourself up for targeting the right people with the right content. But what exactly is segmentation in practice, and how do you make sure you’re doing it correctly? What you’ll learn What is email segmentation?
Salesforce Marketing Cloud
JANUARY 4, 2024
In this piece, we’ll give you a clear understanding of drip marketing and how you can use it. We’ll dive into how you can build drip email campaigns that build on themselves organically and make your customers feel like every message they get is relevant for them. Table of contents What is drip marketing?
Binary Demand
JUNE 7, 2023
[ps2id id=’overview’ target=”/]In the ever-evolving world of B2B marketing, harnessing the power of automation is paramount. Let’s start with a glimpse of what B2B marketing automation is, then explore its working, importance, distinction from CRM, and other insights.
Zoominfo
FEBRUARY 13, 2019
Enter email list segmentation—the key to successful email marketing. Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. The Beginner’s Guide to Email List Segmentation. What is list segmentation?
Zoominfo
MARCH 6, 2021
When you get customer segmentation right, you not only show leads content that makes sense to them, but you get your audiences excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. What Are Key Segments in Marketing?
Expert insights. Personalized for you.
159 
Let's personalize your content