January, 2006

B2B Lead Generation - Start with a Lead Show

B2B Lead Generation

an interesting conversation started on podcasts vs. webinars at the church of the customer blog. jackie huba argues that companies should dump their webinars in favor of videocasts and podcasts. she writes, "the self-serve nature of

Clinton Presidential Portrait

Smashmouth Marketing

The Clinton library today unveiled the official Clinton portrait. Here's a nice thing. You remember President Clinton, he had the heavy-set girl thing. He had a dog Buddy, who sadly died a couple of months ago. Well, President Clinton has gotten himself a new dog. You know, I think it's changing his life, kind of brightening him up. He's teaching the dog to sit up, to beg, to roll-over, you know, just like he did with the interns." David Letterman.

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The Age of the Micromarket?

WebMarketCentral

Back in ancient times (that is, before 1996), big companies and big brands ruled the market. Then came the dot-com boom. With the internet and manufacturing lot sizes of one, virtual companies were supposed to spell the end of big brands and usher in the age of the micromarket. What we've ended up with instead is an odd dichotomy of mass and micro.

Aging 20

B2B Lead Generation Blog: Podcasts vs. Webinars which is better?

B2B Lead Generation

An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog. Jackie Huba argues that companies should dump their webinars in favor of videocasts and podcasts. She writes, "the self-serve nature of

Your New Schematic for Next-Level Sales Coaching & Enablement

Speaker: Matthew Hawk, President of B2bTrainers

The term “sales enablement” applies to a dizzying array of best practices and technologies. In addition, there is tremendous competitive pressure not to fall behind. No matter where you are in your current sales enablement strategy, one thing is key: success ultimately rides on the habits of your sales managers & marketers. In this webinar, Matthew Hawk will lay out an in-depth schematic for your next-level sales coaching, demonstrate the key activities that comprise success, and walk you through several examples of sales coaching cadences that apply to all salesforce sizes.

B2B Lead Generation Blog: The Lead Generation Advantage for Small Businesses

B2B Lead Generation

according to john jantsch, small businesses have a decided advantage [over big companies] to do highly personal marketing. i tend to agree. the bigger an organization gets, the harder it is to be highly personal

More Trending

B2B Lead Generation Blog: This Years Hot New Lead Generation Strategy is Thinking

B2B Lead Generation

I finally caught up on a long overdue "to read" pile on my desk. Each year, it seems, a few hot new lead generation tactics get lots of media attention. Based on the recent headlines, it's safe to say that

B2B Lead Generation Blog: Improve your online sales lead tracking

B2B Lead Generation

I liked the lead tracking tips provided in Michael Ortner's article, "Eight Ways to Improve your Online Lead Tracking," on MarketingProfs.com. Here's a summary of Michael Ortner's eight points: 1. Understand the significance of your Web

B2B Lead Generation Blog: Top Six Lead Generation Challenges for the Complex Sale in 2006

B2B Lead Generation

Based on our research, I think companies with complex sale will face the following six lead generation challenges in 2006: 1. Fewer sales opportunities unless your top of mind: Although the deal value of each sale is high, there will

B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation

B2B Lead Generation

Events are a highly visible way to demonstrate your marketing prowess. Or the lack of it. Beyond the fact that it is more difficult than ever to attract people to live events, the events themselves require a large amount of

The Best Sales Forecasting Models for Weathering Your Goals

Every sales forecasting model has a different strength and predictability method. It’s recommended to test out which one is best for your team. This way, you’ll be able to further enhance – and optimize – your newly-developed pipeline. Your future sales forecast? Sunny skies (and success) are just ahead!

B2B Lead Generation Blog: Its a New Year for Lead Generation for the Complex Sale

B2B Lead Generation

greetings and happy new year! wow, i haven't posted here in a month but i promise you will see a lot more activity soon. in the meantime, i wanted to give you an update. during the past month, i've put all of my energy into getting my

B2B Lead Generation - Start with a Lead Show

B2B Lead Generation

greetings and happy new year! wow, i haven't posted here in a month but i promise you will see a lot more activity soon. in the meantime, i wanted to give you an update. during the past month, i've put all of my energy into getting my

What will 2025 be like?

Smashmouth Marketing

China. 81% of the world's toys are made there. 80% of the world's christmas ornaments are made there. It consumes more grain steel and meat than any other country. It plans to put a probe on the moon in 2007. It mines and burns 25% of the world's coal, and in 2004 had 6000 mine workers killed. It is the 3rd largest military budget behind the US and Russia. By 2031, it has an appetite for oil larger than the world produces today. India could be larger in 20 years. Interested in more ?

Budget 100

Spiders or Teddy Bears

Smashmouth Marketing

Ok, when I was a kid, I had a Black and White ragedy Panda Bear. It was comfy, old, smelly, and I liked sleeping with it. It got handed down to my siblings until finally my middle sister switched to a disgusting yellow "blanky". I have no idea what happened after the blanky, but I've just recently realized I may have a first. My youngest, Melissa, a huge, creative, energetic 11 (almost 12) year old, likes sleeping with a rubber spider. A tarantuala size rubber spider. You got me?

The Revenue Leader's Guide to Prospecting

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Sales & Marketing departments that work together guarantee higher acquisition, better nurturing, and more effective sales. Join Christopher Ryan for this insightful webinar, presenting the wide funnel lead nurturing model. Don't miss out on this opportunity to get your teams working together and your revenue performance optimized.

Ben Franklin - the First Blogger

Smashmouth Marketing

Ben Franklin's 300'th birthday is today. Poor Richard, Richard Saunders , Silence Dogood.was he the first blogger ? And he was tempted, but gave to good judgement, to almost be one of the first famous vegetarians ? Franklin was an incredible innovator, diplomat and entrepreneur, but one idea he had has outlived its usefulness (in my humble opinion. Daylight Savings Time: While in Paris, Franklin was the first to propose the idea of Daylight Savings Time.

540% ROI for the week

Smashmouth Marketing

I know, only a week, but my new approach is paying off. I play sit-n-gos, otherwise known as ATMs, to earn the base earnings to play 5-7 multi-table-tourneys per day. I don't play the multis unless the sngs have paid for them. I made this decision based on 3 years of PokerTracker data. It showed me that my ROI in sngs was less than my ROI in mtt. So I thought I would spend a month experimenting.

ROI 100

Play Like the Pros

Smashmouth Marketing

I'm in the middle stages of a $50 sng. Blinds are 100-200. I'm on the button with AKs. Folded around to me. I want it to look like a steal, get a reraise and then put someone all in. So I make it 600. Roh Roh! So I check my pokertracker stats on him and he has a so-so solid history with over 18 months of data, and not much of blind defense history. Flop comes 2 K 7 rainbow. I think I'm in pretty good shape. Guy bets 600 into the 1300 pot. He has 1000 left. I've got him covered.

Stats 100

Bird Flu - Kill the Birds!

Smashmouth Marketing

This interractive map at the Washington Post shows the spread of the bird flu. ISTANBUL, Jan. 11 -- Preliminary tests show that the strain of bird flu virus that has stricken at least 15 people in Turkey has evolved in a way that could make it somewhat more hazardous to human beings, although it still lacks the capacity to be passed easily from person to person, international. I like chicken, but I like myself better. Kill the Birds!

How to Redirect Your Indirect Channels by Enabling the Right People

Speaker: Jay McBain, Principal Analyst – Channels, Partnerships & Ecosystems

We are in the middle of a major transformation of how companies go to market – in fact, 76% of global CEOs feel that their current business models will be unrecognizable in the next 3 years. Join Jay McBain from Forrester as he unpacks these future trends.

My First Brew

Smashmouth Marketing

I uncapped my first home brew today. I got a kit from Mr. Beer for christmas. It was very easy to use, and the end result. It tasted pretty good. It has inspired my friend, who bought the kit and who will drink a fare share of it, to purchase more supplies, and possibly more professional supplies. I discovered Strange Brew , a very good source on the internet and locally. It seems like a bit more of a project than the Mr. Beer kit, but the outcome should be higher quality. Cheers!

Day 3

Smashmouth Marketing

15 for 22 in-the-money for sit-n-gos. I know this won't last forever, but it's been a decent start for the year. 4 multis, and only one minor payout. One question I have for anyone who can answer it. Where did all the Omaha 8 players go? Stars used to have plenty of tables going, over the past 4 months, I've noticed a significant decline. I thought it would pick up, not decline. On the health front. Portions, portions, portions. Did you know that 32 Fritos is only 100 Calories?

Caribbean Marketing

WebMarketCentral

I just got back from Aruba, on a "free" trip that's going to end up costing me dearly -- though that is a topic for another post. Although focused on the tourist trade, Aruba has not yet become as commercialized as many other sunny tourist desinations. The lack of marketing sophistication is charming in its own way. For example: Aruba has a spectacular national park.