January, 2006

B2B Lead Generation Blog: The Lead Generation Advantage for Small Businesses

B2B Lead Generation Blog

according to john jantsch, small businesses have a decided advantage [over big companies] to do highly personal marketing. i tend to agree. the bigger an organization gets, the harder it is to be highly personal

Clinton Presidential Portrait

Smashmouth Marketing

The Clinton library today unveiled the official Clinton portrait. Here's a nice thing. You remember President Clinton, he had the heavy-set girl thing. He had a dog Buddy, who sadly died a couple of months ago. Well, President Clinton has gotten himself a new dog. You know, I think it's changing his life, kind of brightening him up. He's teaching the dog to sit up, to beg, to roll-over, you know, just like he did with the interns." David Letterman.

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Caribbean Marketing

WebMarketCentral

I just got back from Aruba, on a "free" trip that's going to end up costing me dearly -- though that is a topic for another post. Although focused on the tourist trade, Aruba has not yet become as commercialized as many other sunny tourist desinations.

B2B Lead Generation Blog: Marketing Spend Shifting to Below-the-line

B2B Lead Generation Blog

This article is a little hard to read if you aren't up on buzzwords. However, it points to the fact that marketers are realizing that using traditional brand focused media isn't enought to move the sales needle thus companies are

The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

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540% ROI for the week

Smashmouth Marketing

I know, only a week, but my new approach is paying off. I play sit-n-gos, otherwise known as ATMs, to earn the base earnings to play 5-7 multi-table-tourneys per day. I don't play the multis unless the sngs have paid for them. I made this decision based on 3 years of PokerTracker data. It showed me that my ROI in sngs was less than my ROI in mtt. So I thought I would spend a month experimenting.

Play Like the Pros

Smashmouth Marketing

I'm in the middle stages of a $50 sng. Blinds are 100-200. I'm on the button with AKs. Folded around to me. I want it to look like a steal, get a reraise and then put someone all in. So I make it 600. Roh Roh! So I check my pokertracker stats on him and he has a so-so solid history with over 18 months of data, and not much of blind defense history. Flop comes 2 K 7 rainbow. I think I'm in pretty good shape. Guy bets 600 into the 1300 pot. He has 1000 left. I've got him covered.

Bird Flu - Kill the Birds!

Smashmouth Marketing

This interractive map at the Washington Post shows the spread of the bird flu. ISTANBUL, Jan. 11 -- Preliminary tests show that the strain of bird flu virus that has stricken at least 15 people in Turkey has evolved in a way that could make it somewhat more hazardous to human beings, although it still lacks the capacity to be passed easily from person to person, international. I like chicken, but I like myself better. Kill the Birds!

My First Brew

Smashmouth Marketing

I uncapped my first home brew today. I got a kit from Mr. Beer for christmas. It was very easy to use, and the end result. It tasted pretty good. It has inspired my friend, who bought the kit and who will drink a fare share of it, to purchase more supplies, and possibly more professional supplies. I discovered Strange Brew , a very good source on the internet and locally. It seems like a bit more of a project than the Mr. Beer kit, but the outcome should be higher quality. Cheers!

Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

Day 3

Smashmouth Marketing

15 for 22 in-the-money for sit-n-gos. I know this won't last forever, but it's been a decent start for the year. 4 multis, and only one minor payout. One question I have for anyone who can answer it. Where did all the Omaha 8 players go? Stars used to have plenty of tables going, over the past 4 months, I've noticed a significant decline. I thought it would pick up, not decline. On the health front. Portions, portions, portions. Did you know that 32 Fritos is only 100 Calories?

B2B Lead Generation Blog: Podcasts vs. Webinars which is better?

B2B Lead Generation Blog

An interesting conversation started on podcasts vs. webinars at the Church of the Customer Blog. Jackie Huba argues that companies should dump their webinars in favor of videocasts and podcasts. She writes, "the self-serve nature of

B2B Lead Generation Blog: This Years Hot New Lead Generation Strategy is Thinking

B2B Lead Generation Blog

I finally caught up on a long overdue "to read" pile on my desk. Each year, it seems, a few hot new lead generation tactics get lots of media attention. Based on the recent headlines, it's safe to say that

B2B Lead Generation Blog: Improve your online sales lead tracking

B2B Lead Generation Blog

I liked the lead tracking tips provided in Michael Ortner's article, "Eight Ways to Improve your Online Lead Tracking," on MarketingProfs.com. Here's a summary of Michael Ortner's eight points: 1. Understand the significance of your Web

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

B2B Lead Generation Blog: Top Six Lead Generation Challenges for the Complex Sale in 2006

B2B Lead Generation Blog

Based on our research, I think companies with complex sale will face the following six lead generation challenges in 2006: 1. Fewer sales opportunities unless your top of mind: Although the deal value of each sale is high, there will

B2B Lead Generation Blog: Use Event Marketing Successfully for Lead Generation

B2B Lead Generation Blog

Events are a highly visible way to demonstrate your marketing prowess. Or the lack of it. Beyond the fact that it is more difficult than ever to attract people to live events, the events themselves require a large amount of

B2B Lead Generation Blog: Its a New Year for Lead Generation for the Complex Sale

B2B Lead Generation Blog

greetings and happy new year! wow, i haven't posted here in a month but i promise you will see a lot more activity soon. in the meantime, i wanted to give you an update. during the past month, i've put all of my energy into getting my

B2B Lead Generation - Start with a Lead Show

B2B Lead Generation Blog

an interesting conversation started on podcasts vs. webinars at the church of the customer blog. jackie huba argues that companies should dump their webinars in favor of videocasts and podcasts. she writes, "the self-serve nature of

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

B2B Lead Generation - Start with a Lead Show

B2B Lead Generation Blog

greetings and happy new year! wow, i haven't posted here in a month but i promise you will see a lot more activity soon. in the meantime, i wanted to give you an update. during the past month, i've put all of my energy into getting my

The Age of the Micromarket?

WebMarketCentral

Back in ancient times (that is, before 1996), big companies and big brands ruled the market. Then came the dot-com boom. With the internet and manufacturing lot sizes of one, virtual companies were supposed to spell the end of big brands and usher in the age of the micromarket. What we've ended up with instead is an odd dichotomy of mass and micro.