Tue.Jan 29, 2013

There will be no social media apocalypse

grow - Practical Marketing Solutions

I like and admire Eric Qualman. I’ve met him a couple of times and he is a fellow author at McGraw Hill. He is a kind man, a legitimate intellect, and one of the top speakers in our field.


The Most Important Marketing Metrics

B2B Marketing Insider

What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget.


Trending Sources

The Anatomy of an Awful Marketing Email


How often do you think about junk mail? Probably not too often, because there's a folder in your email that thinks about it for you, right? But consider this: according to Return Path , marketing emails are responsible for 70% of 'this is spam' complaints.


If you perform only to an empty house your show will close


I am so impressed by how well brands are messaging these days. People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+.


The Content Marketing Pyramid

The Ultimate Framework To Develop & Execute Your Content Marketing Strategy

More Trending

Advice for Young Lawyers: Easy Ways to Build Your Book of Business


In today's extremely competitive legal field, doing good work just isn’t enough anymore – it’s also about securing new business.


The Content Marketing Mashup of Writing, Business, and Passion

Modern B2B Marketing

by Dayna Rothman I get asked quite frequently how I became a content marketer. Not only is content marketing a newer role within an organization, but there has also been a lot of backlash against bad content marketing.


Your Three Brains and Conversion Optimization


Conversion Rate Optimization (CRO) involves creating a website or landing page experience that makes it easier for users to get what they came for.


How to Survive The Big Sales Meeting

Sales Intelligence View

Just getting a meeting on a prospect’s calendar is a big step in the B2B sals process, but the meeting itself makes or breaks your deal. Preparation is everything. Use the following six best practices for meeting preparation to help you plan a successful meeting: 1.


Best Practices for a Marketing Database Cleanse

A framework comprising of best practices to consider and red flags to avoid.

5 things we learnt from Davos that we thought you needed to know

Earnest about B2B

Last week, presidents, prime ministers, business leaders and their entourages gathered in a Swiss ski resort to set the world to rights. Well kind of. The World Economic Forum Annual Meeting, also known as Davos, is now in its 40 something year. It’s raison d’etre: to provide an unrivalled platform for leaders from all walks of life to shape the global, regional, industry and business agendas.


B2B Marketing Options – When to DIY and When to Outsource

Great B2B Marketing

As the CEO of a B2B marketing outsource provider, you would think that I would always suggest outsourcing as the best way to handle your marketing. However, as with much else in life, the answer to the question of Should I outsource my marketing or do it myself ? is “it depends.”. But what exactly does it depend on? For one thing, you may not be able to find the right expertise to do an effective do it yourself (DIY) model.


Your Sales Management Guru - Untitled Article

Your Sales Management Guru

Sales Management: Keeping Your Team On Top. On Sunday I was reflecting on what might be a good topic for this week’s sales management blog, when the idea was right there in front of me!


How to Get Your Prospects to Fall in Love with You #saleslove

Sales Intelligence View

Winning deals takes a special kind of courage and confidence. Not all of us have mastered the art of winning. B2B sales prospects can be a tough bunch. Every once in a while, a prospect comes along that sends you into overdrive. So what do you do to win them over?


The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.