Tue.Jan 29, 2013

The Most Important Marketing Metrics

Marketing Insider Group

What marketing metrics do you use to run your business? Are they the same as the metrics you report to your CEO? Long-gone are the days when the only thing marketing discussed with the CEO was the color of the logo and the size of the advertising budget.

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The Anatomy of an Awful Marketing Email

Hubspot

How often do you think about junk mail? Probably not too often, because there's a folder in your email that thinks about it for you, right? But consider this: according to Return Path , marketing emails are responsible for 70% of 'this is spam' complaints.

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Trending Sources

If you perform only to an empty house your show will close

Biznology

I am so impressed by how well brands are messaging these days. People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+.

7 Pricing Mistakes That Can Seriously Stifle Sales

Hubspot

When it comes to evaluating price, most of us don't have a clue what we're doing. According to Priceless author William Poundstone , much of our strategy boils down to "just winging it," and that's not an effective way to do business: “People tend to be clueless about prices.

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The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

More Trending

What Every B2B Marketer Should be Doing Online in 2013

EMagine B2B Blog

In the past, marketing people from B2B companies looked for all sorts of strategies to attract new customers , which is the basic definition of inbound marketing. 2013 is a new year, and a year to focus on the three keys to success; namely content development, SEO, and social media.

B2B Marketing Options – When to DIY and When to Outsource

Great B2B Marketing

As the CEO of a B2B marketing outsource provider, you would think that I would always suggest outsourcing as the best way to handle your marketing. However, as with much else in life, the answer to the question of Should I outsource my marketing or do it myself ? is “it depends.”. But what exactly does it depend on? For one thing, you may not be able to find the right expertise to do an effective do it yourself (DIY) model.

Your Three Brains and Conversion Optimization

Fathom

Conversion Rate Optimization (CRO) involves creating a website or landing page experience that makes it easier for users to get what they came for.

How to Survive The Big Sales Meeting

Sales Intelligence View

Just getting a meeting on a prospect’s calendar is a big step in the B2B sals process, but the meeting itself makes or breaks your deal. Preparation is everything. Use the following six best practices for meeting preparation to help you plan a successful meeting: 1.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

How to Get Your Prospects to Fall in Love with You #saleslove

Sales Intelligence View

Winning deals takes a special kind of courage and confidence. Not all of us have mastered the art of winning. B2B sales prospects can be a tough bunch. Every once in a while, a prospect comes along that sends you into overdrive. So what do you do to win them over?

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