Mon.Apr 30, 2012

Three Requirements as Marketers, Agencies and Publishers Converge

Digital B2B Marketing

In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape.

Defining Link Metrics that Impact SEO Link Building Development

KoMarketing Associates

As SEO becomes more involved in the marketing initiatives of the organization, search marketing professionals work in greater coordination with additional team members and departments. Last week our SEO team met with an organization’s marketing communications team.

Trending Sources

Why Twitter Needs to Change to Keep Up with Social Media Marketing

Webbiquity

Guest post by Nisha Kaushal. Twitter has long dominated the social media scene in terms of spreading the word to a lot of people at once. The reach of Twitter is incredible. For every one person that reads a comment of yours on Facebook , there’s a chance that a dozen will read it on Twitter.

SO A SLAM DUNK! The 2012 SOCIAL SLAM Delivers All Day Long

Marketri

For anyone who believes the best social media ideas come of out of New York, Chicago or other major cities, you better think again.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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What to Do if Your Search Rankings Were Hurt by Google's Penguin Update

Hubspot

Have ya heard? A new animal may be wreaking havoc on your ability to get found in search. But this time, it doesn't take the form of a black and white bear. No -- this time, it's even more deceptively cute and harmless. This time. it's a penguin.

Do large companies need to specialize in their markets?

Biznology

Photo credit: Wikipedia. Most of you know that a great deal of my consulting is for large businesses, and–especially if you work for a small business–you might think that large businesses don’t need to specialize.

Social Spinoffs - Klout, Instagram, and Pinterest Revisited

SnapApp

Social media oozes innovation, and websites like Twitter and Facebook have directly resulted in the creation of other websites such as tweetstats, crowdbooster , and bufferapp ?which which monitor, report, and provide metrics for your social activity. ?In