Wed.Nov 30, 2016

Remove sales
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36 Case Studies That’ll Help You Understand Content Marketing ROI

Contently

Whether you create content to drive brand awareness, generate leads, or spark a sale, you have a responsibility to show the tangible impact of your investment. Content marketers are obsessed with tying their work to ROI, and rightfully so. Genpact produced 4X more content and doubled its leads.

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The 7 Deadly Sins of Product Demos

The Effective Marketer

We have all seen how online demos for B2B SaaS products can become terrible hour-long sessions that don’t lead to any interesting conclusion and it might be time to re-evaluate how your own sales reps are handling their own demos. The full article is here: https://medium.com/@danielkuperman/product-demos-that-dont-suck-46b33317d8f4#.yrgg4z958.

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Why Business Development Begins with Your B2B Website

Hinge Marketing

It can reach and persuade more people in more markets than even the most talented sales team. In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. What’s at Stake. Let me make one thing clear.

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3 Rules to Email Marketing

distribion

Don’t – Be afraid to include your sales team in the planning and testing process. The more the sales and marketing departments are in sync, the higher the likelihood your brand has to attract new customers.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Why Business Development Begins with Your B2B Website

Hinge Marketing

It can reach and persuade more people in more markets than even the most talented sales team. In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. What’s at Stake. Let me make one thing clear.

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5 Brands That Are Marketing Smarter with Machine Learning

Content Standard

In the Financial Post , Fluid’s former CEO Kent Deverell said it best: “Essentially, digital commerce and digital shopping is great at things like price, shopping and convenience, but what it doesn’t have is what you get when you go into a really good retailer, and you talk to a sales associate, and you have a great conversation.

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Cracking the Code: Turning Intent Data into Go-to-Market Success

Speaker: Steven Bryerton, SVP of Sales at ZoomInfo & Robin Izsak-Tseng, VP of Revenue Marketing at G2

Join Steven Bryerton, SVP of Sales at ZoomInfo, and Robin Izsak-Tseng, VP of Revenue Marketing at G2 in this webinar where you're guaranteed to walk away with a fresh understanding of and a new perspective on intent data! Turn your go-to-market motions around with intent data!

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How Sales Enablement is Supporting Social Selling in 2022

Speaker: Brynne Tillman CEO | LinkedIn Whisperer at Social Sales Link

In many organizations, Sales Enablement is owning both LinkedIn and Social Selling. In this 1-hour session, Brynne Tillman from Social Sales Link will teach: What Sales Professionals Believe About LinkedIn. What Many Sales Professionals Are Doing Wrong. Profile Branding Tips for Your Sales Team.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.

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The Ultimate Buyer’s Guide for Sales Enablement Platforms

According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. When identifying a platform that bridges the gap between sales, marketing, and customers while staying within budget, the selection process quickly becomes overwhelming. So, what features do you need to consider?

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The Definitive Guide to Remote Sales Coaching

The good news is, there are various methods and technologies that can be used to provide sales coaching and training to your sellers – wherever they might be. We put together this guide to provide insight into how you can improve remote sales coaching for your teams and better enable them to win more deals from home. And much more!

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The Showpad Sales Transformation Maturity Model

The Showpad Sales Transformation Maturity Model helps organizations understand where they are today in terms of meeting buyer expectations, and how key teams can drive transformation that impacts the bottom-line. In order to deliver experiences that win buyers, your entire organization must transform.

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The Ultimate Guide to Sales Outreach

Sales outreach is an art and a science. By the time you reach the end of our guide, you’ll be a sales outreach pro. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work.

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The Definitive Guide to the Top 4 Sales Enablement Metrics

This guide will help you stay data-driven while avoiding data overload by focusing on four categories: Sales enablement. Sales effectiveness. Sales readiness. Sales engagement. Revenue teams have become increasingly more data-driven, which makes it easy to get bogged down in tracking every little data point.