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Biznology
NOVEMBER 30, 2016
I hosted a webinar with James Mathewson about how we define content marketing. As long as you keep asking yourself who the audience is and what their behavior tells you about your content effectiveness, you can leave the API plumbing to the techies. It’s a huge waste of money that does more harm than good.
Contently
NOVEMBER 30, 2016
To see how 36 companies think about content marketing ROI, download your free copy of the flipbook by filling out the form at the top of the page. Genpact produced 4X more content and doubled its leads. Microsoft used gated content to transform its demand-gen strategy. JPMorgan Chase created a multimedia newsroom to tap lucrative markets.
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Vidyard
NOVEMBER 30, 2016
Well, one of the things I love about this campaign is it doesn’t push anything that viewers need to buy. Humorous videos about your health, now those get attention. It poses a question (“Do I have prediabetes?”), making us curious about the answer, rather than “You have prediabetes, here’s what you can do about it”.
Hubspot
NOVEMBER 30, 2016
Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. A value proposition tells the reader why they should click on your ad to learn more about your product. I'm a person in my 20s, and I used to write about health care.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG.
Hinge Marketing
NOVEMBER 30, 2016
The aesthetics of your website communicate a lot about your company. Just looking at them makes you feel good about the company. You also need a process in place to regularly monitor and analyze the traffic on your site so that you can make adjustments and test different offers, copy and configurations. A More Persuasive Website.
Hubspot
NOVEMBER 30, 2016
Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. A value proposition tells the reader why they should click on your ad to learn more about your product. I'm a person in my 20s, and I used to write about health care.
Advertiser: ZoomInfo
Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.
Advertiser: ZoomInfo
It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers.
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This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication.
Advertiser: ZoomInfo
Download ZoomInfo’s latest eBook to learn about the three most common mistakes organizations make while executing an ABM program, including: Poor account selection process. Inadequate contact inventory within universe. Wasteful technology and service spending.
Advertiser: ZoomInfo
In fact, less than 2% of today’s cold calls actually result in meetings, and 63% of sales professionals say it’s what they dislike most about their jobs. In recent years, cold calling has become synonymous with rejection and failure.
Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo
Using social media, machine learning, lead scoring, and so much more, we can learn so much about our prospects. The modern era of MarTech is great, isn't it? and then proceed to annoy the heck out of them with endless emails, ads, and other marketing messages. Wait a second - that wasn't part of the plan. Since when did a 1.5%
Speaker: Carlos Hidalgo, CEO & Founder of VisumCx
Join Carlos Hidalgo for a candid and in-depth conversation about: Developing a conversational approach to demand generation. The key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer. The importance of early engagement.
Advertiser: ZoomInfo
Generally curious about the CI space? Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start?
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