Mon.May 07, 2012

Everything you wanted to know about Twitter Chats

grow - Practical Marketing Solutions

I’ve been very active on Twitter for about four years now and I would say the aspect that has changed the most in that time is the explosive popularity of Twitter Chats. Twitter Chats have become an important networking and sales tool. In fact, you can even make money off of Twitter chats.

Social Media’s Missing Ingredient

Digital B2B Marketing

View original on Pinterest You are ready for social media. You have staff, tools and resources. You have a clear strategy, well-defined goals and an execution plan. You have executive support. But how long will it last? How long will you have the resources and support you need?

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A proud American company that never understood digital

grow - Practical Marketing Solutions

A long, long time ago I had to pick an online platform to store my photos. What better brand name to trust with your photos than Kodak, right? Wrong. For a century Kodak WAS photography. The tech. The fun. The innovation.

B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner

Modern B2B Marketing

by Chris Russell Want the skinny on using Pinterest to promote your b2b marketing ? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon. Advertising and infographics rule the b2b marketing pins.

The AdRoll Guide to Account-Based Marketing

Personalize your marketing to convert your highest-value accounts.

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Does Automation Impact Lead Conversion Rates? [CHART]

Modern Marketing

by Paul Teshima | Tweet this We have been tracking lead conversion rates from campaigns for the past 3 years, and when we did an analysis to compare campaigns with automation , to those without, we were not surprised to see that automated campaigns on average have a >200% higher conversion rate.

How to clean up a cluttered website? Content analytics is the answer


Panda (Photo credit: Wikipedia). Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda.

B2B Marketers: It’s Time to Claim Your Facebook Company Page

B2B Marketing Traction

You may not know it, but your company page already exists on Facebook. And, it’s blank. Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company. If your company page did not exist, Facebook created a blank page for you.

Niche vs General Marketing: What's the Difference?


Successful businesses generally use one of two marketing strategies. They can try to appeal to everybody -- like Walmart or McDonald's -- or they can aim for a small but dedicated core group. This second approach, called niche marketing, has successfully created businesses focusing on customers ranging from scrapbooking aficionados to Dungeons & Dragons enthusiasts. Finding your niche market means focusing your efforts on a very targeted group. Photo by Richard_of_England).

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

The Results Are in! Takeaways from VR Email Tests: Offer Edition

Vertical Response

We’ve given you quite a few ideas lately on the different components of your email campaigns that you could test ( CTAs , Personalization , etc.), but had yet to give you any tips on how to could mix up your copy/content itself to generate better results. Time to remedy that! Tale of the Tape.