Mon.May 07, 2012

Trending Sources

Everything you wanted to know about Twitter Chats

grow - Practical Marketing Solutions

I’ve been very active on Twitter for about four years now and I would say the aspect that has changed the most in that time is the explosive popularity of Twitter Chats. Twitter Chats have become an important networking and sales tool. In fact, you can even make money off of Twitter chats.

Social Media’s Missing Ingredient

Digital B2B Marketing

View original on Pinterest You are ready for social media. You have staff, tools and resources. You have a clear strategy, well-defined goals and an execution plan. You have executive support. But how long will it last? How long will you have the resources and support you need?

A proud American company that never understood digital

grow - Practical Marketing Solutions

A long, long time ago I had to pick an online platform to store my photos. What better brand name to trust with your photos than Kodak, right? Wrong. For a century Kodak WAS photography. The tech. The fun. The innovation.

Industrial Content Marketing with Purpose

Industrial Marketing Today

In my last post, I talked about using content to convert website traffic into leads and customers. In this post, I want to continue with a similar theme and talk about why your content marketing must have a purpose. With the abundance of content available on the Internet these days, it is difficult to rise above the noise and get noticed. Manufacturers and industrial companies cannot be content with just publishing content, their content marketing needs to drive the sales process.

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

More Trending

11 Apps Every Marketer Should Download


Apps are everywhere these days, and not just on your iPhone. Apps are all over Android, mobile devices, desktops. even in your marketing software !

How to clean up a cluttered website? Content analytics is the answer


Panda (Photo credit: Wikipedia). Post Panda (Google’s one-year-old revolutionary search ranking algorithm that has upended old-style SEO), optimizing individual pages is more difficult and less effective than it was before Panda.

B2B Marketers: It’s Time to Claim Your Facebook Company Page

B2B Marketing Traction

You may not know it, but your company page already exists on Facebook. And, it’s blank. Because your employees are on Facebook, and when they created their personal profile, they said they worked at your company. If your company page did not exist, Facebook created a blank page for you.

Niche vs General Marketing: What's the Difference?


Successful businesses generally use one of two marketing strategies. They can try to appeal to everybody -- like Walmart or McDonald's -- or they can aim for a small but dedicated core group. This second approach, called niche marketing, has successfully created businesses focusing on customers ranging from scrapbooking aficionados to Dungeons & Dragons enthusiasts. Finding your niche market means focusing your efforts on a very targeted group. Photo by Richard_of_England).

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Top 50 Sales & Marketing Influencers for 2012

Your Sales Management Guru

Top Sales Magazine Names Consultant to Cisco and Microsoft Partner Programs a Top 50 Sales/Marketing Influencer. **revised Posting. KNOXVILLE , Tenn., May 7, 2012— Ken Thoreson , author of the award-winning Your Sales Management Guru blog, articles and book series for sales leaders, renowned consultant, columnist and speaker, and Acumen Management Group Principal, was named to Top Sales ’ “ Top 50 Sales & Marketing Influencers for 2012 “ list.

The Results Are in! Takeaways from VR Email Tests: Offer Edition

Vertical Response

We’ve given you quite a few ideas lately on the different components of your email campaigns that you could test ( CTAs , Personalization , etc.), but had yet to give you any tips on how to could mix up your copy/content itself to generate better results. Time to remedy that! Tale of the Tape.