Mon.Dec 17, 2012

17 Tragically Common Copywriting Mistakes to Avoid


With more than 80% of b2b and high-value consumer purchasing decisions now starting with online research, content marketing is hot. Consider: Buyers want content. According to J-P De Clerck , “87% of surveyed buyers look for advice before buying a product, service or solution.

Five Things to Consider for a Smart B2B Marketing Budget

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer. With the right approach to building a marketing budget, B2B companies can clarify their business development goals, gain organizational direction for marketing and position themselves for more profitable growth. B2B companies developing marketing budgets are doing so in a time of great flux and change: Because of the Internet, the way that people buy is changing.

Trending Sources

10 of the Most Memorable Marketing Campaigns of 2012


As the year comes to a close, it's the perfect time for reflection. And as marketers, that means we can't help but think about how our strategies took shape, how we adapted our tactics and techniques, and of course, how successful they all were.

6 case studies show Big Data is helping decision making


Photo credit: Kevin Krejci. Big Data” is shorthand for the collection of large amounts of data from places like web-browsing data trails, social network communications, sensor and surveillance data that is then searched for patterns, new revelations and insights.

The Marketing Landscape: Where Data and Content Merge

Understand the importance of good data and good content and how they work together to help your marketing efforts.

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Act Like a Local: How to Sell in Emerging Markets

Crimson Marketing

McKinsey’s recent article on how to sell in emerging markets boils down to three key issues: . Get on the ground. Overinvest in the right partners. Build talent for the long term. We see things a little differently: Get on the ground – and bring back the real story to corporate.

The Impact of Online Video on Customer Support [CHART]

Modern Marketing

by Andrew Stivelman | Tweet this In November, I asked what now appears to have been a rhetorical question: Is YouTube replacing the Printed Manual?

How to Explain Healthcare Content Marketing to Your Executives


Healthcare content marketing requires sensitivity and diligence, but many don’t realize that it also takes courage. Marketers often run into push-back from corporate executives in the healthcare industry because of the time and effort content requires, and it can be … Continue reading → The post How to Explain Healthcare Content Marketing to Your Executives appeared first on Fathom. Content Creation & Strategy Healthcare Industry

How to Build Client Relationships and Influence Renewals

Sales Intelligence View

Renewal customers tend to cost less than new customers for most organizations; without the cost of acquisition, revenue dollars are cheaper to come by. But your customers won’t renew if you do something to lose their respect and trust.

Developing a Conversational Approach

Speaker: Carlos Hidalgo, CEO & Founder of VisumCx

B2B buyers are self-guiding their purchase journey, consuming more content along their purchase path and involving more stakeholders in the final decision. Therefore, it is necessary for B2B marketing teams to align to this purchase path and to the buying committees. This is not accomplished by creating more content or sending more communication, the key to success is establishing a conversation with your buyers that engages them in a meaningful dialogue and ultimately converts them to a customer.

Social Innovator Ekaterina Walter Talks Visual Marketing and Her Upcoming Book “Think Like Zuck”

Modern B2B Marketing

by Jason Miller Ekaterina Walter is a social innovator for Intel and author of the upcoming book “Think Like Zuck” She is the author of the top blog Building Social Bridges, and is an expert on how companies can connect with their consumers using a variety of online tactics.

‘Tis the Season for Sales Benchmarking

Sales Intelligence View

As the end of the year draws near, the sales experts are building up their 2013 sales benchmarking surveys. If you have a few minutes, take these surveys. It’s important to know the trends that our industry sees, and the changes we’re bound to undergo.

A Christmas Wish: that marketers ‘get’ the need for content promotion

Integrated B2B

Imagine you had asked your ad agency to create a TV commercial for your latest product. But you hadn’t allocated funds for actually airing the commercial on the right TV channels. Would you expect your campaign to be the talk of the town? No, right? Then why should corporate marketers expect they can create great content and the world will just sort of, well, see it and engage with it? Content promotion is key in todays communication landscape.

When Business as Usual Requires the Unusual Business of Healing


No matter how complicated the modern landscape may seem, business is still fundamentally human. When deeply trying human events like the Sandy Hook tragedy unfold, however, there's really no such thing as going back to ?business business as usual. Though we all may try to be professional, personally, when we're aware of great pain or sorrow we can?t t help but feel it. Still, the world needs to keep turning.

Make No Mistake: How Worst-Practices Derail Successful ABM Efforts

This Quick Study Slide Show from Node identifies the common mistakes of ABM executions and offers practical advice to help teams avoid them.