Tue.Sep 19, 2017

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Five Surprising Findings from the 2017 Marketing Strategy Report

Webbiquity

As you do your research for 2018 planning, this is a resource worth including in the mix. Podcasts and video are convenient for mobile consumption. There are other surprises as well in the State of Marketing Strategy Report 2017.

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When Your Content Isn’t Getting Any Love

Marketing 261

Do you have the resources (writers, designers, project manager, webmaster, etc)? Internal resources : They can be content contributors and/or people you lean on for ideas and brainstorming. Who will manage the content publication and distributions process? How will metrics, stats, and reports be recorded and communicated?

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Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

The frequency of support tickets per user went down, and the number of searches in our inline help resources (e.g., our searchable knowledge base and our helpful WalkMe resources) went up. Users started to spend more time to learn the platform and harness its power. People were spending more time figuring things out on their own.

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Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

The frequency of support tickets per user went down, and the number of searches in our inline help resources (e.g., our searchable knowledge base and our helpful WalkMe resources) went up. Users started to spend more time to learn the platform and harness its power. People were spending more time figuring things out on their own.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.

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Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

The frequency of support tickets per user went down, and the number of searches in our inline help resources (e.g., our searchable knowledge base and our helpful WalkMe resources) went up. Users started to spend more time to learn the platform and harness its power. People were spending more time figuring things out on their own.

article thumbnail

Chasing the mirage of “intuitive” - A journey into UX with a simple lesson

GreenRope

The frequency of support tickets per user went down, and the number of searches in our inline help resources (e.g., our searchable knowledge base and our helpful WalkMe resources) went up. Users started to spend more time to learn the platform and harness its power. People were spending more time figuring things out on their own.

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16 Go-to-Market Plays for Your Entire Sales Funnel

But personalized prospecting is possible at scale with the right resources in place. Nurturing leads through your sales funnel is a daunting task for many business development teams, especially at the scale required to achieve lofty growth goals. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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The 5 Stages of Account-Based Marketing — and How to Win Them All

Running an ABM program on data you don’t trust means wasted time, resources, and lost revenue. Data is the fuel that powers your ABM engine. Without it, you can’t find and reach your target accounts. And yet only 43% of marketers are completely satisfied with the quality of their data. ZoomInfo’s MarketingOS changes all that.

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2020 Database Strategies and Contact Acquisition Survey Report

Database benchmarks for education and resource prioritization. Insights detailed within this report include: Tools marketers are using to gain deeper intelligence on current and prospective customers for better targeting and messaging. New tactics to acquire data to reach marketing goals.

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B2B Marketing Trends to Engage Target Accounts and Skyrocket Demand Gen

Speaker: Ari Capogeannis, Director - Revenue Marketing at NVIDIA

While more businesses are using ABM platforms, many lack the resources to make the most of this technology. Since businesses can no longer engage key accounts through traditional channels, digital marketing and sales transformation has accelerated. As a result, they are not seeing the ROI that they anticipated.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. Or, do you think the webinars you are presenting could be more effective?

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Scale Your Resource Management Practice With Collaborative Work Management

Resources are the backbone of every business. Businesses rely on their resources to achieve their goals and operate successfully. In this eBook, we refer to resources as the people on a project team. In this eBook, we refer to resources as the people on a project team.

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Do You Have an Immediate Need for Skilled Offshore Staffing?

With the proliferation of offshoring options comes an increase in human resources challenges when using overseas employees. Download this comprehensive guide, "Overcoming Human Resource Management Challenges in Offshoring Teams," to learn more!