Mon.Mar 05, 2018

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What Is Sales Intelligence? An Interview With DiscoverOrg CEO, Henry Schuck

DiscoverOrg

I could call 1000 companies and try to engage with a really bland pitch – or I could call 10 that I KNOW need my service, I know who the decision maker is, the initiatives they’re working on, and what they’ve been researching online. My chances are much higher with those 10 than they would be calling through the 1000.

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6 Reasons Inbound Marketing Campaign Plans Fail (And How To Fix Them!)

Strategic-IC

Aligning products or services to address your ideal customer's challenges/pain points. A campaign should never be actioned without detailed background consideration and goal planning. Foundation considerations for planning an effective inbound campaign must include: Identifying and developing target personas.

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Key Marketing Metrics for Buyer Journey Conversions

Adobe Experience Cloud Blog

The path for each contact to make it through to the ultimate decision to purchase your goods or services is rarely the same. Let’s step back for a minute and consider that linear buyer journeys rarely take place.

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4 Ways to Clean Your CRM Data

GreenRope

If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Email addresses, physical addresses, preferred salutations, customer touch points, and other data points have to be up-to-date and correct for marketing campaigns, sales calls, and customer service interactions to be successful.

CRM 40
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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

This report will examine the main investment areas that marketers are prioritizing to enhance their account-based strategies through a focus on: How practitioners are executing and accelerating blended ABM strategies that put self-service buying journeys at the forefront The areas in which AI shows the greatest promise The continued convergence of (..)

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4 Ways to Clean Your CRM Data

GreenRope

If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Email addresses, physical addresses, preferred salutations, customer touch points, and other data points have to be up-to-date and correct for marketing campaigns, sales calls, and customer service interactions to be successful.

CRM 40
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4 Ways to Clean Your CRM Data

GreenRope

If your data isn't accurate, it can lead to problems in sales, marketing, and customer service. Email addresses, physical addresses, preferred salutations, customer touch points, and other data points have to be up-to-date and correct for marketing campaigns, sales calls, and customer service interactions to be successful.

CRM 40
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4 Steps to Developing Your Customer Care Strategy

Simply resolving a customer service issue or complaint is no longer enough— in a competitive, customer-obsessed environment, there is always room for improvement. The quality of a customer care strategy can make or break a company.

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The ABM Benchmark Survey

Download the report to learn more about: The strategies and technologies ABM marketers are using to increase ABM successes Why it’s important to shift toward more targeted, personalized assets How marketers are meeting buyers' demands for self-service journeys Which metrics and marketing KPIs matter across the ABM funnel

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Put Your Data to Work: The Complete Playbook

From search engines to navigation systems, data is used to fuel products, manage risk, inform business strategy, create competitive analysis reports, provide direct marketing services, and much more.

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Aggregage Intent Signal Service

Aggregage Intent Signal Service allows you to reach more active buyers sooner! Download the Aggregage Intent Signal Service overview to learn more. Get leads for specific in-market buyers. View companies and titles signaling intent. Influence active buyers earlier in their journey. Shorten sales cycles and close more deals.

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These Top Financial Services Marketing Trends Will Help You Stay Competitive

Today’s B2B clients have developed consumerized expectations, which means that financial services firms need to create a differentiated digital experience to grow a dedicated client base. Read three marketing trends — backed by data — that will give your firm a competitive edge in the digital era.

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Why Conversational AI Is Key to Customer Service in the Customer Experience Era

In today’s hyper-competitive market, every business must become a customer experience-first business. Customer satisfaction has become more important than price or any individual feature. Read the new Tractica white paper to learn how important conversational AI is to your CX strategy.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.

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Changes in Consumer Habits: Looking Back Over the Last 12 Months for Restaurants

You’ll learn: What consumers expect from restaurants and food service establishments. This large-scale North American survey explores changes in expectations over the last year. How habits are solidifying. Where to focus efforts to drive the greatest impact.

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Best Practices for Selling to Government Agencies

The US government spends over $235 billion on goods and services each year. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract.