Why and how to use loss aversion in email marketing (plus 4 examples)
Martech
JANUARY 23, 2023
This ties into one of my goals for my MarTech columns in 2023 — sharing strategies and tactics to help you find more opportunities already lurking in your email database and using your email marketing resources more efficiently. Using psychology to address your ecommerce customers’ motivational drivers will be one of those approaches.
Let's personalize your content