Martech

JANUARY 26, 2023

After you’ve determined if your company needs one , it’s time to select a vendor and schedule demos. Does the vendor seem to understand our business and our marketing needs? Click here to download! It’s important to schedule them as close together as possible to help make relevant comparisons.

Marketing Automation Services 117

Marketing Automation Services Enterprise Management Work Management Marketing Management 117

Martech

JANUARY 11, 2023

Does every B2B marketing organization need a marketing automation platform? There are many use cases for the solution; so many that it’s hard to imagine that most B2B marketing teams won’t find compelling reasons to automate at least some of their processes. The personalization imperative.

Marketing Automation Services 106

Marketing Automation Services Marketing Automation Work Management Automation 106

B2BMarketing.net

DECEMBER 6, 2023

Making the right martech choice to enable account-based marketing just got an awful lot easier with the launch of B2B Marketing’s first Martech Vendor Spotlight Report , which focused on the ABM category. This report lists all those vendors who can help marketers to run an ABM strategy. The post New!

Account Based Marketing 52

Account Based Marketing Marketing Automation Services Vendors ABM 52

Everything Technology Marketing

SEPTEMBER 30, 2013

Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. But what are the current trends, challenges, and success factors for marketing automation? Enjoy the report!'

Marketing Automation Services 100

Marketing Automation Services Marketing Report Marketing Automation Automation 100

Martech

JANUARY 21, 2022

For starters, once you have determined that ABM software makes sense for your business, spend time researching individual vendors and their capabilities by doing the following: Make a list of all the ABM capabilities you currently have, those that you would like to have and those that you can’t live without. Click here to download!

Account Based Marketing 122

Account Based Marketing Marketing Automation Services Marketing Management Vendors 122

Martech

JULY 29, 2022

Once you’ve gone through the checklist to determine if you need — and are ready for — an ABM solution, the next step is to identify and contact vendors. Your vendor shortlist. For example, if enriching your ICPs with deeper technographic data is important, be sure to ask about it during vendor interviews and demos.

Enterprise Management 122

Enterprise Management Marketing Automation Services Marketing Management Account Based Marketing 122

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Martech

DECEMBER 12, 2022

Nearly every marketing organization uses marketing automation platforms these days. Justin Sharaf, vice president of marketing operations at data intelligence company Collibra, shares four easy ways to do that. “The Instead you get, “I am a director and my role is in marketing.”. Consolidating web forms.

Marketing Automation Services 115

Marketing Automation Services Marketing Automation Automation Optimization 115

Martech

FEBRUARY 9, 2022

Marketing automation platforms are often at the center of the marketing organization, but with capabilities that go beyond your average email platform often come steeper prices and a sharper learning curve. Click here to download! Have we outgrown our current marketing system? What are our goals?

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Marketing Automation 98

Martech

MARCH 9, 2022

Does the vendor seem to understand our business and our marketing needs? Click here to download! Marketing automation and agent training. Does the platform enable other marketing automation capabilities, such as automatically generating online display or email nurturing campaigns? Phone numbers.

Marketing Automation Services 102

Marketing Automation Services Enterprise Management Work Management Marketing Management 102

Martech

FEBRUARY 28, 2022

Does the vendor seem to understand our business and marketing needs? Explore platform capabilities from vendors like Sitecore, Optimizely, Pantheon, WordPressVIP and more in the full MarTech Intelligence Report on digital experience platforms. Click here to download! What new features are the vendor considering?

Digital Experience Platform 98

Digital Experience Platform Marketing Automation Services Marketing Management Vendors 98

ClickDimensions

MARCH 14, 2023

One of these technologies is Marketing Automation. Page Contents What is Marketing Automation? How can manufacturers use Marketing Automation? Here are 5 tools that you can use from your Marketing Automation solution that will help improve your customer journeys and marketing strategy.

Marketing Automation Services 111

Marketing Automation Services Marketing Automation Automation Buyer's Journey 111

Martech

MARCH 7, 2022

Does the vendor seem to understand our business and our marketing needs? Explore DAM solutions from vendors like Acquia, Widen, Cloudinary, MediaValet and more in the full MarTech Intelligence Report on digital asset management platforms. Click here to download! Are they showing us our “must-have” features? Integrations.

Digital Asset Management 98

Digital Asset Management Work Management Marketing Automation Services Marketing Management 98

Martech

FEBRUARY 28, 2022

The perspective has been this: “We have this marketing automation platform. We’re going to build a few automations and then go on to something really challenging.” A Forrester WAVE matrix of leading vendors is one. Complex automations. That’s where intent comes in. Precise metrics.

Marketing Automation Services 131

Marketing Automation Services Intent Marketing Automation Email Marketing 131

ANNUITAS

MAY 13, 2021

Marketing Automation Platforms (MAPs) are perhaps the most misunderstood component of the Demand Technology Stack. You can download this ANNUITAS|research report here. The Key to Operationalizing Go-To-Market Around Customer Journey: Conversation Track Architecture. Anatomy of a Strategic Demand Marketing Plan.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

KoMarketing Associates

AUGUST 23, 2018

If you’ve been hanging around marketing – particularly B2B marketing – for any length of time, you’ve probably heard one version or another of that statement. Through a blend of marketing automation, personalization, and enhanced customer experience, it is increasingly possible to nail that goal.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

Customer Experience Matrix

JANUARY 17, 2011

set their own weights for the different scoring categories and do detailed, side-by-side comparisons of vendors they select. Click here to download a sample of the format. Vendor names have been replaced with football teams and the specific details are excluded. The Chosen?) Yes, I know these need some reformatting.)

Marketing Automation Services 120

Marketing Automation Services Sample Comparison Vendors 120

The Point

DECEMBER 16, 2015

Research company TrustRadius just published their new edition of the “Buyer’s Guide to Marketing Automation Software,” and it’s a doozy. Let’s face it, most martech “guides” are written by, well, marketers, and are either sponsored by or authored by the technology vendors themselves, so the content needs to be read with a critical eye.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Planning 100

Customer Experience Matrix

JANUARY 20, 2011

I suspect you may be getting tired of reading about the features in my new report comparing B2B marketing automation vendors, and want some actual information. It lets you do what I think most buyers really want, which is to compare selected vendors side by side on their specific features.

Marketing Automation Services 120

Marketing Automation Services Sample Vendors Lead Ranking 120

Zoominfo

AUGUST 20, 2018

Marketing automation has become an increasingly effective tool in today’s technology-driven business landscape. In fact, studies show that the use of a marketing automation platform produces, on average, 60% revenue growth for B2B businesses ( source ). Marketing automation improves sales and marketing alignment.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 113

Customer Experience Matrix

JUNE 19, 2015

The only real question about free, open source marketing automation from Mautic is what took so long. The core features of B2B marketing automation have been well understood for nearly ten years and prices have been dropping steadily for about the same time. So the opportunity seems obvious.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

DECEMBER 18, 2012

But this time I was able to answer right away because I’ve just finished a white paper on the future of B2B marketing automation, sponsored by Leadformix and available here for free download. The question answered by the paper is “What will marketing automation vendors do next?”

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Automation 120

Webbiquity

MARCH 1, 2022

.” Compared to 2020, last year saw more B2B buyers visiting vendor sites, more sessions, more pageviews, and more time spent per visit. Vendor content is attracting more visitors per account. For marketers, that means making the business case, from multiple perspectives, is even more important today for web copy.

Research 350

Research B2B Marketing Marketing Automation Services Top of Funnel 350

The Point

JULY 21, 2016

It’s well documented that, of the companies who invest in marketing automation, many fail to achieve maximum return from that investment, or even utilize marketing automation technology to its full capacity. In our agency’s work with marketing automation users , we’ve identified 10 of the most common mistakes to avoid: 1.

Marketing Automation Services 80

Marketing Automation Services Marketing Automation Sales Management Automation 80

Adobe Experience Cloud Blog

APRIL 26, 2018

(“*Duplicates”—multiple records for the same person and/or company in CRM/Marketing Automation platforms.) A lot of marketing managers only become aware of the fact that they have a duplicate problem when they exceed the database limit listed in their marketing automation contract.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Cost CRM 134

Customer Experience Matrix

APRIL 2, 2015

That said, the conference was still tremendously valuable, with a wide range of speakers covering the organizational, operational, and technical issues surrounding marketing technology management. You can download the slide decks from the MarTech Slideshare channel.) Many firms were familiar to me but others were new.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Webbiquity

AUGUST 4, 2020

A video platform for webinars and virtual conferences that enables you to brand the video player then build in interactive elements like lead forms, quick polls, and Q&A, all with no software for attendees to download. You can try it for free with no credit card and no software to download. GoToWebinar. Total reviews: 4,423.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Martech

FEBRUARY 2, 2023

They are directly focused on delivering the business results you desire, whether you’re seeking to optimize white paper downloads, newsletter subscriptions or ecommerce checkouts. Once you’ve determined a COP makes sense for your business , spend time researching vendors and their capabilities by doing the following.

Marketing Automation Services 114

Marketing Automation Services Enterprise Management Work Management Marketing Management 114

Valasys

JULY 1, 2021

The Ultimate Guide to the B2B Marketing Automation Solutions. Marketing automation solutions have become a must-have for modern B2B marketers particularly as the marketers are headed to explore new avenues alongside the dawn to the next normal. Learn More: Marketing Automation: A Good or A Bad Idea.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Customer Experience Matrix

JANUARY 7, 2012

Research firm Gleanster released its free “Gleansight” report on marketing automation late last month. I was principal author for much of the document and drafted the survey questions, although I didn’t write the individual vendor profiles or administer the survey. This is a really interesting divergence.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Automation Work Management 120

Customer Experience Matrix

FEBRUARY 26, 2012

One of first marketing automation systems I ever saw – this would be during the Reagan Presidency – was a custom-built dial-up network to distribute collateral to farm equipment dealers. Some of these channel marketing systems focus on lead distribution, some on locally-customizable promotion materials, and some on campaign management.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Advertising Agencies Work Management 120

Lake One

APRIL 23, 2020

One tool manufacturing companies can have in their toolbox, is marketing automation. Marketing automation helps manufacturers simplify complex b2b processes while personalizing and scaling their digital marketing and sales efforts. House of Marketing “Yearly Marketing Survey 2019” (2019). .

Marketing Automation Services 52

Marketing Automation Services Sales Management Marketing Automation Automation 52

Customer Experience Matrix

NOVEMBER 30, 2011

CRM integration is a fundamental feature of marketing automation. Sadly, most marketers pay little attention to these nuances until they've already selected a product. The workbook lays out the types of integration, types of issues to consider, how to understand your needs, and how to assess vendor capabilities.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation CRM Features 120

Martech

JULY 22, 2021

Then, the asset goes into the marketing automation platform, which integrates with the content management system and other tools that drive traffic to that piece of gated content. How are marketers tying all this together? And some new tools are arising with their sights on agency and marketer customers.

Work Management 145

Work Management Enterprise Management Marketing Management Marketing Automation Services 145

The Point

OCTOBER 1, 2021

A primary driver for this trend is the recognition that the buying process is evolving, and that buyers download more content, and are further along in the sales process, before they’re willing to engage with a vendor. In our work with B2B clients , fewer companies are demanding that forms reject personal emails.

Lead Gen 297

Lead Gen Lead Scoring Lead Ranking Sales Qualified Leads 297

Martech

SEPTEMBER 24, 2021

Firmographic data can be sourced from annual reports, LinkedIn and third-party vendors. Intent data: Identifies company actions or signals that indicate whether or not an account is “in-market” for a solution. Vendors also append data to existing customer database files to enrich or expand what is known about them.

Account Based Marketing 129

Account Based Marketing Enterprise Management Work Management Paid Content 129