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SWOT Analysis for Your Business and Content Marketing

ClearVoice

What is SWOT analysis? As a tool for strategic planning, SWOT analysis is a review of your company’s or organization’s Strengths, Weaknesses, Opportunities, and T hreats. What is SWOT analysis? SWOT is an acronym that stands for Strengths, Weaknesses, Opportunities, and Threats.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

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eCommerce Explained: The Basics of B2B

Navigate the Channel

Although some forecasts don’t support continued rapid and expansive growth in eCommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the eCommerce market has plenty of room to grow and could increase from $3.3 Identify the products (or services) you plan to sell.

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Rethinking the marketing planning process for an agile world

Martech

The whole premise of agile marketing is exactly that: To be agile in our delivery of marketing assets, campaigns, educational content and product launches. The traditional annual marketing plan is a waterfall approach that does not support fast experiments. Catch up on the Agile Marketing Navigator series!

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How to Build a Sales Territory Plan with a Buyer-Centric Approach

Zoominfo

A sales territory plan refers to the strategic organization of sales territories to maximize revenue. Free Trial 3 Steps to Build a Laser-Focused Sales Territory Plan Let’s work through this with an example in mind: cloud-connected storage as the solution. These pain points represent an opportunity in the IT market.

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The Plain English Guide to Writing a Business Case

Hubspot

Whether you want to start a company, pitch a new product, or perhaps you just want your business to use a new project management tool. This document will justify taking on a certain project. To develop a business case, you'll need to write several key components, including a proposal, strategy, budget, SWOT analysis, and project plan.

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eCommerce Explained: The Basics of B2B

Navigate the Channel

Although some forecasts don’t support continued rapid and expansive growth in ecommerce, financial services company Morgan Stanley is bullish, writing investors that “Over the long term, the e-commerce market has plenty of room to grow and could increase from $3.3 Identify the products (or services) you plan to sell.