Salesforce Marketing Cloud

FEBRUARY 7, 2024

This can mean: Allowing customers to opt in or opt out of sharing data Providing transparency about the ways customer data will be used and distributed Limiting the amount of data collected and retained to only the crucial information that will help achieve a stated intent These practices form the cornerstone of a robust data privacy strategy.

Lock-In 59

Lock-In Privacy Practices Work Management 59

PathFactory

NOVEMBER 23, 2021

We dove into the data locked within PathFactory’s Intelligent Content Platform and shared the findings in the special edition Content Engagement Report 2020. Marketers responded by ramping up on presentations, guides and whitepapers — which saw the biggest gains in content distribution in 2021 — while brochures and data sheets dropped.

Top of Funnel 105

Top of Funnel B2B Content Account Based Marketing 105

Martech

DECEMBER 27, 2022

Digital touchpoints were the only connection that retailers had with their customers during pandemic lockdowns. Even if marketers thought they’d found the perfect formula in the technology and strategies they used in 2022, they still have to switch it up in the new year, for one major reason. That’s because the customer will change.

Enterprise Management 98

Enterprise Management Digital Experience Platform Organization Marketing Management 98

chiefmartech

NOVEMBER 1, 2021

It’s the antithesis of being locked in to the rigid and fragile monoliths of Ye Olde Times. These AI-powered, no-code tools are imbuing marketers with superpowers to quickly build a widening range of front-stage customer touchpoints and back-stage operational processes in a mostly self-service fashion.

Enterprise Management 89

Enterprise Management Gartner Marketing Management API 89

ClickZ

NOVEMBER 21, 2019

Their vast digital ecosystems enable them to lock in consumers across multiple touchpoints, from retail to entertainment to cloud computing. 30-second summary: Pureplay retailers will dominate in the future. Amazon, Alibaba, Pinduoduo forecasted to be the leading retailers in 2024.

eCommerce 100

eCommerce Amazon Lead Ranking Lock-In 100

Martech

MARCH 30, 2022

But the internet has moved beyond desktop sites into a variety of digital touchpoints and channels, and CMSs have had to adapt to this change. A headless CMS separates content production, management, and storage from content display and distribution. Today’s CMS needs to drive content to wherever the user is. Headless CMS. Hybrid CMS.

Digital Asset Management 98

Digital Asset Management Enterprise Management CMS Development Work Management 98

Sharpspring

APRIL 30, 2020

By looking at your customer journey holistically, you can craft a seamless experience where every touchpoint and conversation flows into the next without creating additional work for your marketing and sales teams. Omnichannel customer experience is a marketing and selling model designed for the digital age. Omnichannel vs. Multichannel.

Paid Content 66

Paid Content Ideal Customer Profiles Ad Building Marketing Automation Services 66