Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency. For Cardinal Health, a global healthcare services and products company that ranks among the top 25 of the Fortune 500, rethinking its content distribution model helped elevate its content marketing program to the next level.

The Composable Enterprise brings us into The Great App Explosion & Big Ops

chiefmartech

It’s the antithesis of being locked in to the rigid and fragile monoliths of Ye Olde Times. In software engineering, the shift towards microservices, API-first development, serverless computing, etc.,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Protect yourself: 5 essential tips on how to keep your website safe

RockContent

You, who are looking for information on how to create a website — have you ever wondered about the importance of investing in security? You want your Digital Marketing strategy to generate an increase in revenue. All In One WP Security & Firewall.

5 Logistical Tips That’ll Help You Pull Off a Great Webinar

Contently

When my class of floppy six-year-olds stood on stage to sing a song in front of our families, my body froze. In fact, he stuttered and had a lisp.) Part of my job as editor-in-chief is to inspire our audience, supplying them with engaging advice. I’m no Winston Churchill.

Help 144

5 Essential Things All Marketers Should Know about Sales

Oracle

Supporting sales is at the forefront of your responsibilities, and failure to understand how they operate could result in a leaky sales funnel or missed revenue targets. Marketing and sales need to be in agreement over what determines the quality of a lead. If your sales team has a business development division, loop them in to further specify the true definition of a sales-ready lead. It’s important to stay in tune with the ebbs and flows of the sales process.

Sales 151

Digital Transformation and Continuous Change

Biznology

You can read it in its entirety here. This can result in agile hybrid solutions that can rapidly adapt to market demands. This agility allows an organization to make multiple controlled releases to production in a single day, which is a competitive advantage.

Wiki 166

The state of ecommerce

ClickZ

30-second summary: Pureplay retailers will dominate in the future. Amazon, Alibaba, Pinduoduo forecasted to be the leading retailers in 2024. Amazon’s weaknesses will give birth to the next success stories in retail. Here are the key takeaways from the event: Pureplay retailers will dominate in the future. Through Amazon Web Services (AWS) alone the ecommerce giant had 60% profits in 2018 from just 11% of sales.

Missouri Ford Dealership Bo Beuckman Ford Explains Why They Chose Lead Liaison for Website Visitor Tracking

Lead Liaison

Daily lead reports can be distributed to any users in the Lead Liaison account. This report assists marketing teams in analyzing campaign activity, sales teams that need to know where to target their outreach, and executives monitoring all marketing and sales efforts. Now, he can see who is reacting to what they are putting in their electronic newsletter and which offers make the biggest impact on their database. To see the testimonial in it’s entirety, click here.

The ground truth of marketing technology: our agenda for MarTech West, April 23-24 in San Jose

chiefmartech

I’m incredibly excited by how the program is shaping up and the topics we’ll be covering, from the state-of-the-art in AI to the state-of-the-world with GDPR. Madeline Delianides , executive director of marketing technology, creative production & operations at The New York Times , will discuss Driving Evolution in a Complex, Distributed Environment from her experience at paper and previously at American Express and Oppenheimer.

How to Create Great Gated Content From Existing Content

Content Marketing Institute

In this post, I break down a process used at Mention that brought us 5,000 leads in a day and 8,000 leads in the first week, plus links in major publications and plenty of buzz online. Repurpose plan in a nutshell. But little tricks and traps happen along the way, so we’ll go through each point in detail. Before you dive in. How will you distribute the leads? When the users submit their form, they get all the content in one place.

Building Your Brand’s Omnichannel Customer Experience

Sharpspring

With customer expectations for seamless service in the digital age continuing to rise, how can you ensure that you’re offering the best possible experience on every channel? Imagine a store in your area. Chances are, you’re encountering omnichannel brands in your everyday life.

A Writer’s Work Plan: Diagramming and Mapping Out Your Mind Before Writing

ClearVoice

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. In part two, we look at strategies for creating a work plan using a tree diagram. But thought isn’t locked in word-processed-blocked-type font. A spatial plan : (“The Distribution and Geographical Reach of Netflix”).

The Importance of Context with Marketing Experiments

FunnelEnvy

This “winner” has a heavy responsibility – we’re assuming that it confers the improvement in revenue and conversion that we measured during the experiment. The experiments that you run have to result in better decisions, and ultimately ROI. Where are these threats in marketing?

Customer Data Platforms Revisited: The Future of Marketing Data

Customer Experience Matrix

It turns out that there are several categories of specialist systems within each subtask, each doing similar or complementary things in slightly different ways. The list of vendors in each section isn''t necessarily comprehensive, especially in crowded segments like B2B marketing automation. In a sublimely liberating act of inconsistency, I have NOT limited the Delivery layer to vendors who build their own database. In fact, most do not.

Brand Safety in the era of Slow Content Policing on Social Platforms

AcuityAds

” Take the YouTube Kids app that launched in 2015 for example. Ads for a wholesome brand could easily appear on a violent video featuring Spider-Man and Princess Elsa (of Disney’s Frozen) locked in a brutal machine gun standoff. In addition to selecting exclusion categories and limited inventory types, advertisers should focus on setting whitelists, blocklists, and third-party brand safety tagging as backup.

6 Best Cloud Hosted PBX Providers for 2021

Single Grain

In this post, we'll explain everything you need to know about PBX providers so that you can decide if you need such a phone system and give you our review of the six best cloud-hosted PBX providers. 8 Best Business Phone Services in 2020. * No long-term contracts or lock-ins.

Best 52

What the Health and Wellness Industry Can Teach Us About Good Content

Contently

The process has made me into a different kind of consumer in more ways than one. Every progress photo includes a promo code in the caption, and every protein powder brand has a blog of free workout routines. Approaching all of that marketing as a consumer revealed a few crucial insights about approaching an audience, improving content distribution, and finding the right tone. Make sure to sound off in the comments!”

Small Business Grants: What They Are & How to Get Them

Hubspot

Finding investors can be imposing, and qualifying for loans isn't always viable while you're still getting your feet set in your market. Every grant is unique and, in most cases, will have an application process that reflects that. How long you've been in business.

How To Optimize Your Landing Page For Better PPC

Unbounce

PPC is a method of digital advertising in which you aim to get your ads to rank as the highest result displayed for user searches, and you, as the advertiser, pay a fee each time it’s clicked. billion in revenue from Google Ads alone the year before. In July 2021, a study found that 49.71

Competitive Analysis is Customer Analysis

Brandwatch Marketing

Competitors mean you are in a market worth caring about. You can identify consumer trends by understanding conversations in your market. In fact, if you are listening closely, you can identify completely new markets and expand out into new territories. This is what McAlister’s Deli did in 2016. Second, see what consumers are saying about the iced green teas of the other brands to see if there was a gap in the market. In April 1985, New Coke arrived.

What the Health and Wellness Industry Can Teach Us About Good Content

Contently

The process has made me into a different kind of consumer in more ways than one. Every progress photo includes a promo code in the caption, and every protein powder brand has a blog of free workout routines. Approaching all of that marketing as a consumer revealed a few crucial insights about approaching an audience, improving content distribution, and finding the right tone. Make sure to sound off in the comments!”

How B2B Content Syndication Helps You Grow Quality Leads

TrueInfluence

In fact, it’s helped some marketers grow their site traffic by 2x. In simple terms, content syndication is a process of republishing a given piece of content on one or more sites to reach a broader audience. Pick a vendor whose audience reflects qualities you look for in a customer.

Is Content Syndication Still an Effective Marketing Strategy?

PureB2B

When you syndicate things you’ve written or created, you’re distributing your content to third-party organizations so that they share or publish it on their platform. A content syndication network will help distribute your content on their affiliate sites and charge you each time your content gets clicked by visitors to the publishing site. Having a steady online presence can also help you close in on a niche that’s been proving to be a big challenge for your team.

You say you want a revolution

Wondering Out Loud

The Summer of Love revisited: Social media is still locked in the hands of the technophiles and the marketers, who focus on mechanical and business applications. The internet is the most powerful distribution engine ever created. Any budding director can film – old school I know – edit and distribute their work and not have to deal with the politics of Hollywood. In fact, the cultural change Justin is seeking might have already taken place.

10 Reasons You Don’t Know Where Your Most Profitable Customers Are Coming From

Leadspace

You want to assign value to every stage in the lead generation funnel through lead scoring. Related: How to Double Lead Conversion — In Half the Time. If someone engages with a landing page, bounces and then comes back to your website, you’d still want their activities recorded in some way. In short, you’re able to determine funnel leaks and measure effectiveness of your traffic efforts after the fact.

Funnel 100

Now that You’ve Hired a Video Production Company, Here’s What to Expect

Single Grain

Email, text, impromptu or scheduled phone calls, or regular in-person meetings? Certain days or times that work better for meetings and check-ins? This should be pretty straightforward, but sometimes it can get overlooked in the kickoff.

Video 65

10 Steps to a Successful SaaS Product Launch

Golden Spiral

The biography Steve Jobs — or any of the, books, movies , or documentaries made about him — is a case study in failure and success, products launched too soon, and products that didn’t launch soon enough. In just about 120 minutes, the movie shows you Apple’s humble beginnings. Selling out products in a matter of minutes was once very, very far from the norm. Don’t develop your timeline in a vacuum. It’s in their best interest. In either scenario, you’re toast.

The New Rules of Marketing Technology & Operations

chiefmartech

In agile fashion, I’ve continued to revise this model and its presentation based on feedback. Sandwiched between these two layers is an opportunity to shape marketing’s capabilities and culture to your competitive advantage in the customer experience economy. In bare-bones grid form, it looks like this (hang in, I’ll explain the grid in a minute): The goal of this grid isn’t to pick a spot and aim for it.

Rules 67

Sales Pipeline Radio, Episode 207: Q & A with Mike Schultz @mike_schultz

Heinz Marketing

I ask Mike “ What are you seeing from organizations that have been traditionally in person sellers ?” ” Quite frankly, the value prop you bring isn’t necessarily different just because you’re not in person. There’s some curls in there.

Skype 88

Collaboration is The Secret Weapon To Successful Content Planning

DivvyHQ

In fact, working in content today means you’re locked in a constant battle with what we at DivvyHQ call the Content Cookie Monster (known in other circles as the “internet”). Which is exactly why in our recent research on content planning , we asked respondents about their biggest barriers to content collaboration. In our opinion, this is a big problem. Who has the final say in what goes in your content calendar?

Plan 40

How Not Picking an Experiment Winner Led to a 227% Increase in Revenue

FunnelEnvy

This “winner” has a heavy responsibility – we’re assuming that it confers the improvement in revenue and conversion that we measured during the experiment. For years women have been chronically underrepresented in medical trials, which disproportionately favors males in the testing population. This selection bias in medical testing extends back to pre-clinical stages – the majority of drug development research being done on male-only lab animals.

3 trends driving the Second Golden Age of Martech: ecosystems, experts, and (citizen) engineers

chiefmartech

Experts — the lines between software vendors and professional services firms will blur: software companies will offer more expert services; services firms will automate and bottle their expertise in code. Citizen) Engineers — in a digital world where every company asymptotically becomes a “software business,” organizations will extend commerical platforms with customized customer experience apps and business process logic, many via “ citizen developers.”

Aging 74

The Benefits of Business Intelligence

The ROI Guy

As a result of implementing business intelligence applications, organizations are gaining key business value advantages ranging from simple cost avoidance, such as saving on the labor, printing and distributing reports, to competitive advantage, such as recognizing hot selling items quickly enough to respond to customer demands and avoid “out-of-stock” conditions. Reduce report printing and distribution costs including saving on printers, toner and mailing costs 8.

5 Brands with Highly Successful LinkedIn Marketing Strategies

Content Standard

Instagram and Twitter are locked in a battle to out-Snapchat each other. Ninety-four percent of those surveyed said they use the platform to distribute content, followed by YouTube at 88 percent, and Twitter at 87 percent, Marketing Land reported. The organization focuses on international politics and business, and its LinkedIn content is aimed at providing analysis and expertise in those issues.

Microsoft buys LinkedIn: the largest martech acquisition in history?

chiefmartech

This is the largest acqusition in Microsoft’s history — over three times the size of its acqusition of Skype for $8.5 billion in 2011 — and one of the largest in the history of the digital age (we’ll graciously look past that whole AOL acquiring TimeWarner fiasco ). But it’s not entirely dissimilar either, in spirit or tactic. Vertical Competition in Marketing’s Digital Channel. They will have star offerings in all three stages.

The Organic Inbound Marketing Playbook for B2B

OutboundView

The Basics – Businesses often overlook tremendous value in determining their ideal customer profile by neglecting to dig deeper. We think about buyer personas in two main categories: Decision Makers and Doers. Each requires different strategies to spark interest in your product or service; but most importantly, each requires a different messaging to initiate a discussion. Buyer personas are the first step in the sales and marketing process.

The CMO Council asked 8 good, hard questions about marketing technology management

chiefmartech

The following interview was originally published by the CMO Council in the August 2018 edition of their Marketing Magnified e-journal. These are my suggestions in reply. How would you characterize the state of marketing technology discovery, qualification, implementation and use in global enterprises today? In many ways, we’re living in the golden age of marketing technology. The tools are advancing in all categories. We’re awash in data.

CMO 45

9 Ways to Recycle Your Blog Posts Into Other Content Formats

Hubspot

Squeeze every last drip out of the work you have done by repurposing your blog content in different forms. Email newsletters are a great way to stay in touch with your avid blog readers. Traditionally, businesses have used this platform to distribute company-centric news or ask email subscribers to buy something. But if you show up in their inbox with a short snippet from your most recent blog post and an easy-to-find link, it increases the traffic back to that post.

Eight steps to thriving on information overload

Buzz Marketing for Technology

In a world in which the pace of developments and amount of information available in any given domain is soaring out of sight, itâ??s I intend to spend more of my time answering this question in a practical fashion, as this has become an absolutely vital issue in a world of information run amok. d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. What do you think will happen in media?

The information processing view of humanity

Trends in the Living Networks

I have just returned from a round-world trip, passing through Singapore, London, New York, San Francisco and back to Sydney in slightly less than two weeks. In fact, many bloggers say that they write mainly for themselves, in capturing some of the interesting things they are seeing and thinking. The trouble was, I didnt find time in my intense travel schedule to blog about all of my interesting meetings and conversations. In my early 20s I imagined that my lifeâ??s

View 60