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How to Lock Your Digital Door: Data Privacy Best Practices in 2024

Salesforce Marketing Cloud

This can mean: Allowing customers to opt in or opt out of sharing data Providing transparency about the ways customer data will be used and distributed Limiting the amount of data collected and retained to only the crucial information that will help achieve a stated intent These practices form the cornerstone of a robust data privacy strategy.

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How to Avoid Being Banned on Social Networks + What to Do if You Are

Webbiquity

If you don’t the rules on Facebook, for example, they will lock you out of your account. Recently, they locked my account over a Facebook page image from three years ago! Since then, I’ve had clients locked out of their Facebook accounts for no apparent reason. Guest post by Lisa Sicard. Facebook alone had banned over 1.3

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Case Story: How Cardinal Health Mastered Paid Content Distribution

Contently

In today’s digital media landscape, content distribution is often the step brands overlook the most. But when the story is complete, brands don’t always treat distribution with the same sense of urgency. We were just doing organic distribution before. Cardinal Health already had great content.

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SAP moves to a composable commerce offering

Martech

SAP is also announcing new headless composable storefronts for verticals including financial services, travel, telecommunications and the public sector in addition to its existing offerings for retail, consumer products, distribution and manufacturing. Dig deeper: Sitecore adds new products to its composable DXP All-in-one versus composable.

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Marketing and Web Security: How Marketers Can Mitigate Risk

Adobe Experience Cloud Blog

Think of the World Wide Web as your neighborhood, your landing pages as your house, and an SSL certificate as the standard lock on your front door. You’re happy you can lock the front door to keep that home safe, and you’d never really consider not ­ having a lock. You work hard to make your house a home.

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As a Marketing Leader, I’m Taking These 5 Actions to Thrive in 2021

Contently

It’s the only way to stay in lock-step with customers to make sure we continue to build the products and provide the services they require. 2020 is a year unlike any other. As LiveIntent’s SVP of global marketing, I came in with a comprehensive plan, ready to execute. That was gone. We went from in-person events to virtual ones.

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5 Ways to Boost and Improve Public Relations

Navigate the Channel

Use what you know about segmenting to identify who wants, needs, or cares about the information you’re going to distribute. The way you and your company relate to the public is crucial to its success. Understanding there is no uniform general “public” is also not an option. Are they the general public? Of course not.