Martech

FEBRUARY 1, 2022

A digital experience platform, also called a DXP, is software that enables the creation, management, delivery and optimization of digital experiences in a variety of channels and contexts. Is your marketing team ready for the future of content and experience management? What DXPs do.

Digital Experience Platform 94

Digital Experience Platform Digital Asset Management Enterprise Management Marketing Management 94

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app.

Paid Search Agency 93

Paid Search Agency Advertising Agencies Ads Enterprise Management 93

TrustRadius Marketing

APRIL 29, 2022

If you’re still using a static content management system (CMS) for digital content delivery, you’re getting left behind. Digital experience platforms (DXP) allow you to create the seamless, personalized experiences your customers expect. As useful as DXPs are, their cost can be prohibitive.

Digital Experience Platform 52

Digital Experience Platform Enterprise Management CMS Development Work Management 52

Valasys

DECEMBER 17, 2019

Episerver, a platform well known for its strong content management technology tied to its digital experience platform scored a groundbreaking B2B deal on 16/12/2019 when it acquired Insite Software. Alex is being said to have brought a culture of development & digital commerce technology to the company.

Enterprise Management 69

Enterprise Management Work Management Marketing Management Software 69

Martech

OCTOBER 18, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack.

Enterprise Management 124

Enterprise Management Digital Asset Management Optimization CMS Development 124

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Learn More: How to Make Digital Transformation a Reality.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

Martech

OCTOBER 19, 2023

At last year’s Optimizely user conference, there seemed to be some tension between a holistic approach towards digital experience and the recognition that some customers wanted to take elements of the Optimizely offering and combine them with third-party solutions in a best-of-breed stack.

Enterprise Management 109

Enterprise Management Digital Asset Management CMS Development Optimization 109

Hubspot

MAY 4, 2018

References to personalization almost always referred to either ecommerce or conversion rate optimization, and everyone wanted to talk about the greatness of Amazon and Netflix. While CRO might be relevant to our customers, ecommerce rarely is, so the B2C construct didn't hold water for us.

Product 70

Product Peer-to-peer eCommerce Digital Experience Platform 70

Engagio

APRIL 2, 2020

Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. We also make it easy to optimize their sites accordingly, so that they can respond dynamically to the insights they’re getting.

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62

Engagio

APRIL 2, 2020

Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. We also make it easy to optimize their sites accordingly, so that they can respond dynamically to the insights they’re getting.

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62

Engagio

APRIL 2, 2020

Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. We also make it easy to optimize their sites accordingly, so that they can respond dynamically to the insights they’re getting.

Top of Funnel 62

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 62

Martech

JUNE 26, 2023

Gaining knowledge from the field and seeing how customers interact with your company’s digital touchpoints will help you identify key areas of improvement in the short term and lay the groundwork for longer-term wins. Dig deeper: What is a digital experience platform or DXP?

Digital Experience Platform 100

Digital Experience Platform Work Management Marketing Management Touchpoints 100

Engagio

APRIL 2, 2020

Bloomreach is a digital experience platform, and we sell to enterprise companies — our buyers are a lot of IT, ecommerce, and merchandising teams. We also make it easy to optimize their sites accordingly, so that they can respond dynamically to the insights they’re getting.

Top of Funnel 12

Top of Funnel Enterprise Management Merchandising Marketing Qualified Leads 12

Convert

MARCH 21, 2023

Everything you need to know about finding the ideal tool to ace marketing and optimization. Sources 1 2 3 4 5 In website optimization, heatmaps help you understand how visitors interact with your website. Using heatmaps and session recordings to study user behavior is an important part of experimentation and optimization.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. NICE (formerly NICE inContact) works with organizations of all sizes to create customer experiences that build deeper brand loyalty and relationships that last. Workforce Optimization. LEARN MORE. HubSpot CRM. Key Features.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. NICE (formerly NICE inContact) works with organizations of all sizes to create customer experiences that build deeper brand loyalty and relationships that last. Workforce Optimization. LEARN MORE. HubSpot CRM. Key Features.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. NICE (formerly NICE inContact) works with organizations of all sizes to create customer experiences that build deeper brand loyalty and relationships that last. Workforce Optimization. LEARN MORE. HubSpot CRM. Key Features.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

HubSpot’s CRM enables growth-minded businesses to optimize their relationships with leads and customers. NICE (formerly NICE inContact) works with organizations of all sizes to create customer experiences that build deeper brand loyalty and relationships that last. Workforce Optimization. LEARN MORE. HubSpot CRM. Key Features.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52