Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” Technology and software firms have adapted to the new ways that their buyers buy.

Digital Asset Management 84

Digital Asset Management Work Management Marketing Management Budget Programs 84

Webbiquity

OCTOBER 11, 2022

A digital product brand is a recognizable symbol that distinguishes an organization from its competitors. A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Image credit: Olya Kobruseva on Pexels.

Digital Asset Management 273

Digital Asset Management Product Brand Identity Branding 273

chiefmartech

DECEMBER 1, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Linear flows that produced and delivered goods and services. Project management Gantt charts epitomized this view.

Digital Asset Management 92

Digital Asset Management Trends Work Management Marketing Management 92

ClickZ

JUNE 15, 2020

30-second summary: The global AI software market is expected to reach nearly $23 billion by 2025, according to data from Statista. DAM platforms enhanced with AI capabilities help to streamline and automate many aspects of managing distributed content such as images, video, and other media.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Martech

AUGUST 4, 2021

Clio, a cloud-based and client-centered legal technology platform, made history by becoming the first global legal practice management unicorn. Clio used Bynder, an enterprise-grade digital asset management platform to reimagine their entire process for producing and sharing content. Rowe Price Associates, Inc.

Digital Asset Management 120

Digital Asset Management Enterprise Management Work Management Marketing Management 120

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 80

eCommerce Digital Asset Management Paid Content Marketing Automation Services 80

Hinge Marketing

APRIL 30, 2020

Even in the days preceding Covid-19 and the new business environment this pandemic has created, we’ve been studying the behavior of an elite group of professional services firms that have managed normal marketplace ebb and flow and achieving high growth – to the tune of 20%+ annual growth for 3 consecutive years or more.

Digital Asset Management 110

Digital Asset Management Work Management Marketing Management Relevance 110

Sprout Social

NOVEMBER 11, 2021

A recent study found that 83% of customers will leave your brand based off of a bad customer service experience. . Many companies prioritize customer service. How to remove digital silos in an ecosystem of tools . Marketing teams depend on an ecosystem of tools everyday. Lead management & CRM.

Digital Asset Management 114

Digital Asset Management Social Media Work Management Marketing Management 114

ClickZ

JULY 2, 2020

There are several AI chatbot software and services you can add on your website or Facebook page, letting customers access instant information based on a pre-loaded set of options or questions or even with advanced keywords. Social media management is perhaps one of the most useful ways a company can use AI in their marketing strategy.

Marketing AI 142

Marketing AI Digital Asset Management Marketing Management Banner Ads 142

Valasys

FEBRUARY 11, 2019

A strategic alliance that creates the Industry’s first ‘Ideation to Experience’ solution has been announced at the Epi Partner Close-Up event in Stockholm on the 6th of February between Aprimo and Episerver. They can do this through the elimination of rogue campaigns, delayed projects and customer loss through inconsistent experiences.

Digital Asset Management 49

Digital Asset Management Enterprise Management Work Management Marketing Management 49

SmartBug Media

SEPTEMBER 12, 2022

Marketing trends. Creativity and culture in B2B marketing. Presentation by: Cameron Bale NFT.Kred, Director, Marketing and Product Development. This session explored how brands are leveraging NFTs in their marketing strategies, why this new technology is poised to disrupt consumer engagement, and who is doing it right.

Marketing AI 52

Marketing AI Digital Asset Management Work Management Marketing Management 52

Brandfolder

MARCH 3, 2017

Trying to work experiential marketing into your content strategy? It’s one of the year’s hottest and most exciting trends, and with so many boundary-pushing campaigns to draw. You’re not alone.

Digital Asset Management 53

Digital Asset Management Work Management Marketing & Strategy Trends 53

chiefmartech

JANUARY 10, 2022

Following my wrap-up of martech from 2021 — tl;dr a year in digital marketing that was experienced like a Twitch stream at 1.5X The above chart from a McKinsey article on trends in B2B sales shows that e-commerce is now viewed as the most effective channel for B2B sales. Hello, 2022! Or document.write("Hello, 2022!")

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. Read next: The B2B customer journey is set on a digital track.

Digital Asset Management 96

Digital Asset Management Enterprise Management Work Management Marketing AI 96

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? It’s a common and necessary inquiry for any brand or agency selecting a software vendor, particularly in the marketing technology space.

Digital Asset Management 96

Digital Asset Management Work Management Marketing Management Paid Search Agency 96

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company. It wasn’t just for 12- and 13-year-olds any more.

Digital Asset Management 116

Digital Asset Management Enterprise Management Paid Search Agency Content 116

Digital Marketing World Forum

MARCH 2, 2020

Ever since Google’s decision to kill third-party cookies in Chrome by 2022, data management platforms (DMPs), which gather and leverage data to create marketing strategies, have been catching a great deal of flak. Here are three must-have advantages of the new generation of data-driven social management platforms.

Digital Asset Management 70

Digital Asset Management Work Management Marketing Management Paid Search Agency 70

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

TrustRadius Marketing

JANUARY 17, 2023

With almost $900 billion in US sales , eCommerce enables businesses to market their products online. The goal is to optimize performance for your brands and products within the very competitive eCommerce market. An effective eCommerce marketing strategy can help you boost revenue and expand your market share.

eCommerce 52

eCommerce Digital Asset Management Paid Content Marketing Automation Services 52

Hubspot

AUGUST 30, 2019

This is what we call brand management. That’s why we created this guide — to cover the basics of brand management and equip you with the tools you need to manage and maintain a fantastic brand. What is brand management? It’s also very susceptible to external factors like news, trends, and current events.

Digital Asset Management 77

Digital Asset Management Work Management Marketing Management Brand Identity 77

Aberdeen

DECEMBER 20, 2018

Let’s use this post to take a closer look into four additional top technologies ranking high in the CX executives’ technology adoption plans: Machine learning : Machine learning helps companies use software to analyze vast volumes of data with greater accuracy to find hidden trends and correlations. videos, images, podcasts, etc.)

Digital Asset Management 45

Digital Asset Management Contacts Marketing AI Enterprise Management 45

Martech

OCTOBER 3, 2023

Citizens Bank is a regional business with approximately 1,200 branches in major northeast markets. Meeting customers where they are and supporting ‘feet on the street’ Lori Dillion serves as head of enterprise marketing at Citizens Bank, with 30 years of experience at the company. It wasn’t just for 12- and 13-year-olds any more.

Digital Asset Management 100

Digital Asset Management Enterprise Management Paid Search Agency Content 100

Webbiquity

SEPTEMBER 30, 2020

As a marketer, it’s helpful to get familiar with some of the ways in which our subconscious works. File Camp does a great job of this on their digital asset management software page as it uses a very noticeable green button on top of a blue-ish background. Image source: ilecamp.com.

Landing Pages 301

Landing Pages Effectiveness Digital Asset Management Work Management 301

Martech

SEPTEMBER 20, 2021

As we began marketing our eBikes, we weren’t sure which specific shots would appeal most to our customers and potential customers,” said Rex Hamilton, Serial 1’s VP of Finance and Corporate Operations. Serial 1 knew that manual A/B testing would potentially take weeks to finalize versus using an AI-based solution like Vizit.

Digital Asset Management 118

Digital Asset Management Conversion Enterprise Management Marketing Management 118

Martech

SEPTEMBER 8, 2021

Open source digital experience platform Acquia announced an agreement to acquire Widen, maker of digital asset management (DAM) and product information management (PIM) technologies. Download the MarTech Intelligence Report on Enterprise Digital Asset Management Platforms (registration required).

Digital Experience Platform 100

Digital Experience Platform Digital Asset Management Enterprise Management Acquisitions 100

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Sharpspring

MAY 25, 2022

Since its inception more than 30 years ago, digital marketing has turned from a new trend into a vital go-to strategy component for pretty much every organization. During the past couple of decades, the world has come to embrace the digital sphere — and many new platforms and tools along with it. Conversational Marketing.

Marketing AI 104

Marketing AI Digital Asset Management Top of Funnel Marketing Management 104

Zoominfo

JUNE 28, 2022

However, just a few months later, optimism has given way to stunning losses in the crypto market. May 2022 saw a precipitous crash in value of virtually all crypto assets, including mainstream tokens such as Bitcoin and Ethereum, with more than $1 trillion of value lost. The rapid pace continued at the start of 2022.

Startups 100

Startups Web 2.0 Digital Asset Management Work Management 100

Martech

AUGUST 12, 2021

Business leaders frequently think in terms of supply chains and demand chains: processes and networks that drive inputs for your products and services, and then structure their eventual consumption. So you may find value in analyzing a “supply chain” and “demand chain” for marketing-oriented content and assets.

Enterprise Management 117

Enterprise Management Digital Asset Management Demand Paid Search Agency 117

Brandpoint

DECEMBER 13, 2021

Many companies either throttled back or paused their marketing altogether when COVID hit. Whether it was due to slashed budgets or uncertainty of the future, one thing is clear: those who took their foot off the gas over the last two years missed opportunities and are falling behind during this age of rapid digital transformation.

Demand Generation Agencies 162

Demand Generation Agencies Paid Search Agency Advertising Agencies Digital Asset Management 162

Webbiquity

FEBRUARY 11, 2016

Digital marketing is growing rapidly. Compared to traditional marketing mediums, digital marketing is definitely cheaper, too. However, like everything else, there are horror stories that haunt digital marketing too. The solution. The solution. Guest post by Philip Masterson.

Digital Asset Management 100

Digital Asset Management Work Management Marketing Management Paid Search Agency 100

Valasys

JULY 16, 2021

According to a study on the latest trends in e-commerce, this sector has witnessed a 279% growth in sales volume worldwide, & is expected to yield nearly 4.5 – Service disruption like DDoS attacks. However, all these are intended to similar end goals of compromising your digital assets. Info interception.

Phishing 52

Phishing Digital Asset Management Enterprise Management Work Management 52

Martech

JANUARY 14, 2022

Moses and his marketing team worked with customer data platform Treasure Data to develop a robust customer experience strategy. However, many allow users to develop custom solutions. Learn about trends and capabilities of customer data platforms in the latest edition of this MarTech Intelligence Report. Develop a future vision.

Relevance 125

Relevance Digital Asset Management Loyalty Work Management 125

Oktopost

FEBRUARY 1, 2024

When the time comes to pull the trigger and invest in a solution, those are the brands they will go for. 64% of CMOs feel that brand marketing should be given higher importance, but CFOs aren’t entirely on the same page: only 26% agree with further investments in this area. What is a brand marketing solution?

Digital Asset Management 62

Digital Asset Management Enterprise Management Marketing Management Brand Identity 62

Martech

MAY 6, 2022

There are many emerging social media platforms that marketers would be wise to take note of. These new platforms enable digital marketers to better connect with their target audiences. This article will discuss eight modern campaigns that you can use for inspiration when marketing your brand. TikTok’s Re: Make campaign.

Social Media 109

Social Media Paid Search Agency Social Marketing Effectiveness 109

Salesforce Marketing Cloud

JUNE 5, 2023

Learn how to engage customers, increase sales, and improve service. A social commerce strategy is an approach used by businesses to buy and sell products and services through social media. Thanks to social media marketing , customers can discover products as they scroll through their social feeds. DIY home renovation stories.

Marketing & Strategy 52

Marketing & Strategy Digital Asset Management Differentiation Merchandising 52

Digital Marketing World Forum

JANUARY 24, 2020

Tech and trends are changing today faster than the seasons, and with more competition out there than ever before, it’s vital to create marketing content that grabs and resonates with consumers. . Within the guidelines includes boilerplate marketing language that marks the personality of the brand. Embrace Personality.

Paid Search Agency 101

Paid Search Agency Ads Advertising Agencies Digital Asset Management 101