article thumbnail

A Single SaaS Solution: The Aprimo – Episerver Integration

Valasys

A strategic alliance that creates the Industry’s first ‘Ideation to Experience’ solution has been announced at the Epi Partner Close-Up event in Stockholm on the 6th of February between Aprimo and Episerver. They can do this through the elimination of rogue campaigns, delayed projects and customer loss through inconsistent experiences.

article thumbnail

Oracle Buys ATG: Bad News for Marketing Automation?

Customer Experience Matrix

But if you look back at my “doughnuts and pizza slices” post on software acquisitions , it does make perfect sense. ATG is a specialist in e-commerce (the ERM doughnut in the online operations pizza slice), an area where Oracle’s traditional ERM products are weak. What I really care about is the implications for marketing systems.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What A/E/C Marketers Need to Know about Marketing Technology

Circle Studio

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

article thumbnail

Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Renasant Bank: Marketing strategy takes step above boring classes. It helped that those involved in the project and the marketing for the show came up with a well-thought-out multifaceted concept, explains Oxford. “We It’s a key market for us. The millennial market is really who banks like ours are looking to connect with.”.

Class 102
article thumbnail

Unlocking the Potential of B2B Brand Marketing Initiatives [Interview]

KoMarketing Associates

B2B marketers are becoming more interested in the potential benefits of implementing a brand strategy, but why? We spoke to Douglas Spencer , president of Spencer Brenneman Strategic Branding , for more insight into why B2B organizations are focusing on this type of marketing. Commitment! Why or why not? I’m thrilled!

article thumbnail

Top 30 Online Marketing Tools for 2021

seo.co

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. PromoRepublic specializes at social media management for agencies. Agency Analytics. PromoRepublic. Google Analytics.

article thumbnail

The Top 30 Online Marketing Tools for 2021

seo.co

Whether you’re a full-time internet marketing professional or a solopreneur, there are many online marketing tools that can dramatically improve your productivity and increase your ROI. PromoRepublic specializes at social media management for agencies. Agency Analytics. PromoRepublic. Google Analytics.