Remove Digg Remove Optimization Remove Search Engine Marketing Remove Tagging
article thumbnail

Best Search Engine Marketing Tips of 2009, Part 1

Webbiquity

What’s the real optimal cost per lead for your SEM program? Keep your search marketing program growing? Assure you that aren’t overlooking any important opportunities for optimization? Discover the answers to these questions and others here in some of the best posts on search engine marketing of last year.

article thumbnail

Search Engine Marketing (SEM) Best Practices

Webbiquity

Search engine marketing (SEM) can be a powerful lead generation source, or a complete waste of money. B2B marketers often get less from their SEM programs than possible by overlooking basic but critical steps. Here are some best practices to optimize your results from SEM campaigns: 1. Optimize your keyword bids.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Best Search Engine Marketing Tips of 2009, Part 2

Webbiquity

While more than 80% of companies now use paid search in some form (primarily AdWords), many of these programs are under-optimized and not delivering the results they could be. How can search marketers use techniques like testing and keyword match types to improve results? How important are branded terms in paid search?

article thumbnail

SEM Mystery: The Case of the Missing Leads

Webbiquity

Same product as before, only they’d made a few tweaks to optimize it for business use. No problem, I thought; knock out a keyword list, crank out a few ads, test a couple of different landing pages, keep an eye on things to weed out the bum search phrases and keep bids in line, piece of cake. Private sector this time.&#.

SEM 100
article thumbnail

Best AdWords Tips and Tactics of 2009, Part 1

Webbiquity

Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization. It does this by optimizing the placement of your ads in each auction based on the likelihood of a conversion. PPC Web Spy For Competitive Keywords Analysis by WordPress Howto Spotter. Post this on Diigo.

Adwords 100
article thumbnail

The Top 3 Priorities for 2010 Marketing Budgets

Online Marketing Institute

First, that it’s important to continue investing in marketing through the downturn. Search Engine Optimization (SEO) – this is the ultimate no-brainer. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites.

article thumbnail

Best of 2008: Social Media Optimization, Part 1

WebMarketCentral

How can you maximize your results through social bookmarking sites like Digg? Learn the answers to these questions and more here in some of the best blog posts on social media marketing and optimization of 2008. Why is online reputation management so important? How does social media relate to SEO?