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How to Validate Your Messaging and Positioning to Vet Your Story | What’s Your Edge?

Vision Edge Marketing

In the prewriting phase, authors conduct research and develop storyboards and outlines to support their plot and characters and guide their writing. Writers use the feedback to revise and edit their drafts to help ensure the final work will be market-worthy.

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Approaching AI + GTM Through a Strategic Lens — Powering Your Perpetual Growth Engine vs. Applying AI to Perpetuate “Random Acts”

ANNUITAS

The potential use cases for artificial intelligence (AI), especially generative AI (GenAI), in go-to-market (GTM) are perhaps too numerous to count. Amid an overly-optimistic marketplace outlook for AI, growth leaders — across marketing, sales and customer success — are increasingly turning to AI and/or AI-enhanced technology tools.

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How to Develop a Successful Go-to-Market Strategy

Zoominfo

You’ve got butterflies, your team is excited, and you know your customers are going to be impressed. Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy?

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How to Create a Marketing Persona in 5 Steps

SmartBug Media

Creating marketing personas is an important part of marketing strategy in any industry. In this blog post, we’ll discuss what marketing personas are, why they’re important, and how you can create them. What Are Marketing Personas? Marketing personas are semi-fictional representations of a company’s ideal customer.

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First-Party Data Strategies for B2B Marketing in the Cookieless Age

Learn from the Pros

As a B2B marketer, you’re no stranger to the challenges of adapting to a rapidly changing landscape. B2B marketing is moving towards a cookieless future, making first-party data crucial. Failure to shift to a first-party data culture could hinder marketing effectiveness and business growth. Source: Contentlift.io

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How To Optimize Your Landing Page For Better PPC

Unbounce

The Role of PPC in Marketing Strategies Why Your PPC Ad Needs a Dedicated Landing Page A Step-by-Step Guide to Optimizing Your Post-Click Strategy. There are two ad formats to choose from once you and your team set your campaign goals: display and search. The Role of PPC in Marketing Strategies. Hop straight to it here :).

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12 Key Questions and the Answers You Should Expect When Choosing the Right B2B Sales Data Partner in 2024

SalesIntel

But mediocre data can deplete your marketing budget – or, worse, your client relationship. Quality and validation go beyond basic demographic criteria. You might call it your relevant market or your sales addressable market.) What data do you need to go to market effectively, and does the provider have it?