Only B2B

FEBRUARY 6, 2024

The global B2B intent data market is expected to reach a value of USD 2.16 billion by 2027, growing at a CAGR of 22.7% – [ Forbes report ] At this point, where the marketing landscape is full of noise, the most successful B2B businesses are already reaping the benefits of intent data — to maximize revenue.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

PathFactory

MAY 2, 2022

Having the knowledge of exactly what content was searched for and consumed by a specific contact or account helps qualify a lead and have intelligent conversations.”. Coupled with rich reporting and analytics, revenue teams can capture granular content intent signals that identify sales-ready buyers.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Qualified Leads Buy 52

DemandBase

APRIL 3, 2019

67 percent listed higher quality leads/opportunities. 52 percent listed better understanding of buyer intent. 46% list capturing intent signals from accounts or individuals. 46% list capturing intent signals from accounts or individuals. There is strong interest in AI among marketing and sales.

Marketing AI 84

Marketing AI B2B Marketing Planning Intent Signal 84

DemandBase

MAY 12, 2020

For all their real (and necessary) value in filling their pipeline, that’s how many sales reps and marketers might view the webinar platform. But just because the webinar channel is relatively old (in the tech world of things), it doesn’t make their value obsolete. Lean in on intent. Old and stodgy? Whoa is the new webinar.

Webinar Metrics 59

Webinar Metrics DemandBase Account Based Marketing Intent Signal 59

TrustRadius Marketing

OCTOBER 3, 2022

There is considerable variance in intent data sources, how data is collected and the insights available, so it’s also important to understand the key differences. . Finally, third-party intent data comes from data conglomerates that purchase intent signals from various websites and model the data to monetize.

Intent Data 52

Intent Data Intent Top of Funnel Enterprise Management 52

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

TrustRadius Marketing

OCTOBER 3, 2022

With insights gained from intent data, brands can introduce an early, personalized approach to ABM, which is proven to yield better results than traditional marketing. Identifying accounts showing signs of intent allows companies a more bottom-of-funnel approach to ABM. . Integrate seamlessly.

Intent Data 52

Intent Data Top of Funnel Intent Work Management 52

Engagio

DECEMBER 28, 2020

A few ideas for folks to try: tactile marketing automation coined by our friends PFL, physical direct mail accompanying video calls like that of Demandbase’s great launch party, and video challenges like we did here internally Marvel Marketers. Marketing will up its game to deliver both basic value and unexpected joy. Matt Heinz.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

Engagio

JULY 31, 2017

At this point, many of us in B2B space have realized that focusing on leads as individuals and qualifying them one-by-one to hand off to the sales team no longer works. The B2B lead handoff process is broken. Research shows that upwards of 80 percent of leads generated by marketing are neglected or never acted upon by a sales rep.

Intent Data 85

Intent Data Account Based Marketing Intent ABM 85

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

DemandBase

SEPTEMBER 17, 2018

Here are five sessions Demandbase is participating in which you can bookmark on your Agenda Builder: Full-Funnel ABM: Aligning Across Your Tech Stack. When the three pieces are seamlessly integrated, their value surpasses their individual ROI. Speaker: Jessica Fewless, VP, ABM Strategy, Field & Channel Marketing, Demandbase.

Account Based Marketing 45

Account Based Marketing ABM DemandBase CMO 45

Aberdeen

FEBRUARY 6, 2019

Identifying the right audience is a staggering task unto itself, but intent analysis has evolved and, when executed intelligently , is now a reliable approach to capturing and synthesizing the purchase intent signals emitted by prospective accounts while researching solutions to their organizational pain points.

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

Aberdeen

FEBRUARY 6, 2019

Identifying the right audience is a staggering task unto itself, but intent analysis has evolved and, when executed intelligently , is now a reliable approach to capturing and synthesizing the purchase intent signals emitted by prospective accounts while researching solutions to their organizational pain points.

Paid Search Agency 40

Paid Search Agency Lead Ranking Ads Allocation 40

Engagio

AUGUST 9, 2021

So when they do their research anonymously online on third-party websites, it’s hidden from Sales and from marketing automation scoring. By leveraging intent data, you can understand who is researching anonymously. How does intent data work? A case study : Scoring helps Coupa spot opportunities.

Intent Data 127

Intent Data Ideal Customer Profiles Intent Work Management 127

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

SalesIntel

APRIL 2, 2024

That is where the search for a ZoomInfo alternative will lead you to a handful of reliable sales intelligence tools. The overall user satisfaction score across different aspects of the service including Service, Value, Quality and others remains low. Intent Data Both ZoomInfo and SalesIntel provide intent data.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

DemandBase

AUGUST 18, 2020

We know this is a common challenge for many B2B marketing leaders, so the team here at Demandbase has put together this brief resource unpacking this critical question. You can also reallocate budget to ABM is by taking it away from any budget spend that isn’t generating leads, opportunities, or revenue. Let’s break it down.

Account Based Marketing 115

Account Based Marketing Budget Programs ABM Marketing Budget Creation 115

TrustRadius Marketing

OCTOBER 3, 2022

Third-party intent data comes from broad top-of-funnel intent signals provided through publisher co-ops across thousands of websites. Many marketers mistake these signals for buyers ready to make a purchase when really they are most likely discovering they have a problem, not a solution to fix it. . Enhance lead scoring.

Intent Data 52

Intent Data Ideal Customer Profiles Top of Funnel Intent 52

DemandBase

JULY 21, 2020

You must be careful about the accounts you’re selling to, the message you lead with, and the way in which you sell (i.e. Your buyer’s fundamental definition of value has changed, which means you must be agile and quickly adapt to that change. Delivering value through your message. everything that ABM stands for).

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Engagio

SEPTEMBER 21, 2020

While the accepted ethos of B2B Sales and Marketing teams is that they must be of one accord to effectively resonate the value of their brands across their audiences, it’s a topic for which Demandbase continues to beat the drum. Because while Sales and Marketing unification is necessary, it’s not so easy. And that goes both ways.

Sales Management 62

Sales Management Top of Funnel Ideal Customer Profiles DemandBase 62

Engagio

OCTOBER 31, 2021

Traditionally the primary metric by which B2B marketers have been measured is lead generation. The value of B2B marketing has often been connected solely to the quantity of qualified leads delivered per week, month, quarter. Employees need training to understand the value of their personal brand and to their employer’s brand.

B2B Marketing 63

B2B Marketing Account Based Marketing Lead Ranking Work Management 63

FunnelEnvy

MARCH 7, 2018

Heading into a home field matchup with the Carlisle Indians they had not only won, but dominated their previous seven games by a combined score of 189-10. In the past a buyer might have had some initial interest, filled out a lead form and then been guided through the various phases of education and decision by a salesperson.

Top of Funnel 40

Top of Funnel Marketing Websites Enterprise Management Effectiveness 40

The ABM Agency

APRIL 30, 2023

A Shift in Focus: From Leads to Accounts The Four Pillars of Account Based Marketing Benefits of Account Based Marketing a. Rather than attempting to acquire as many prospects as possible, Account Based Marketing (ABM) is a B2B marketing strategy that seeks to identify and engage high-value accounts with tailored campaigns.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles B2B Marketing Sales Qualified Leads 52

Full Circle Insights

FEBRUARY 28, 2023

The first martech solution to give B2B marketers the power to measure campaign performance in an ABM funnel framework, Full Circle ABM now integrates with 6sense to enable the tracking of accounts from the detected stage, indicating when an account may be recognised as in-market based on intent signals, all the way to closed-won business.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52