Remove sales-opportunities
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Email Campaign or Essay Question? You Decide.

The Point

I get two – count ‘em – two more paragraphs of meaningless drivel: * “The adoption of cloud technologies is exploding …”. * “The growth in cloud usage opens up immense opportunities …”. For one, it would have been much better presented in bulleted points that were scannable at a glance, not another long paragraph in an already stodgy email.

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We’ve Seen a 117% Increase in Small and Medium-Sized Businesses Researching AI Solutions. Here’s Why Marketers Need to Capture Their Attention

Madison Logic

As AI-powered solutions such as intelligent process automation, predictive analytics, chatbots, and virtual assistants continue to streamline operations, improve customer service, and provide insights for informed decision-making, it is expected that interest among SMBs will only intensify.

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Why we care about AI in marketing

Martech

A 2020 McKinsey survey found that those working in marketing and sales had the third-highest rate of AI adoption. Your competitors will adopt AI strategies to improve their business outcomes, allowing them to increase sales, boost customer retention, and more effectively launch new products. AI platforms for SMBs.

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SMB a New Year Bright Spot for IT Sales and Marketing?

The ROI Guy

IT solution providers are quickly reacting to the pessimistic forecasts with a sales and marketing strategy rethink – trying to appeal to today’s more stressed and frugal buyer. Hiring demands are increasing at the same time, from a low of only 20% planning staff additions in the latter half of 2010, to 31% currently planning staff additions.

SMB 40
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Sales Pipeline Radio, Episode 318: Q & A with Alan Gonsenhauser @agonsenhauser

Heinz Marketing

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

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Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Thursday, January 20, 2011 New TCO Calculator: EMC SMB Virtual Solutions Advisor EMC wanted a quick way for small / medium business IT executives and buyers to quantify how virtualized data center solutions could help drive capital cost savings, operations and application management savings and improved resiliency. Let the Good Times Roll?

SMB 40
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ABM Tales: How Consolidated ABM Platform Bets Are Paying Off

6sense

In this post, we look at five marketers who have made this dream a reality and presented their approach at the SiriusDecisions Summit last month. Dell EMC closed out the presentation with a brief mention about what’s next with 6sense. Goodbye, Point Solutions. Hello, Consolidated Platform! Music to our ears! Sage Intacct.

ABM 48