The Mx Group

NOVEMBER 9, 2017

Marketing automation is a crucial piece of the demand gen puzzle, but when you’re the one tasked with launching a new marketing automation platform (MAP), it can be intimidating. Launching a marketing automation platform is a big endeavor — not only financially and technically, but also culturally.

Marketing Automation Services 54

Marketing Automation Services Marketing Automation Buy Automation 54

The Point

SEPTEMBER 17, 2014

Sungard® Availability Services™ ( Sungard AS ) in Wayne, Pennsylvania is a global leader in disaster recovery, business continuity, and managed IT services. Design, build and launch a nurture campaign targeted to “Mid Stage” leads. Design, build and launch a nurture campaign targeted to “Mid Stage” leads.

Conversion Rate 100

Conversion Rate Marketing Qualified Leads Demand Generation Agencies Lead Ranking 100

Customer Experience Matrix

OCTOBER 22, 2009

Summary: SalesFusion combines all channels within marketing, and merges marketing automation with CRM as well. Look, I know online marketing is important. But let’s not forget that offline channels still account for nearly 90% of total advertising expenditures.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Customer Experience Matrix

FEBRUARY 12, 2009

This is why it’s hard to imagine that low-priced software can deliver similar performance to mainstream products. Now we come to Infusionsoft , which offers marketing automation, CRM and ecommerce for as little as $199 per month. If not, the marketing automation functions in Infusionsoft are worth considering.

Pricing 120

Pricing Price Impressions Marketing Management 120

The Point

JANUARY 27, 2016

Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. You can download a free copy of the report here.

Lead Nurturing 100

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 100

Marketing Insider Group

AUGUST 12, 2010

Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. Maybe this works for your company as long as the number of marketing touches does not annoy the prospect to the point that they want to walk away.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JULY 15, 2010

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. I defined the top tactics for driving leads in today’s environment and listed those that aren’t working as well as they used to. How to implement lead generation programs on a small business budget?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Hubspot

JANUARY 24, 2015

To find out how companies are generating demands for their brands and how successful they''ve been in these efforts, HubSpot and Qualtrics conducted a survey of 900 management-level marketers in North America and Europe. The results are included in our new ebook, The Demand Generation Benchmarks Report.

Demand Generation Agencies 28

Demand Generation Agencies Demand Generation Lead Ranking Stats 28

Digital B2B Marketing

DECEMBER 2, 2013

The content you choose, and the way it is presented, needs to uniquely appeal to your target audience. Content that guides prospects looking to create a short list of solutions can be particularly effective in these programs. Content publishers provide is generally early stage. Sponsored Content.

Lead Generation 100

Lead Generation Budget Programs Lead Scoring Lead Ranking 100

Integrated B2B

NOVEMBER 12, 2014

Choosing which channels to bet on is something that, quite literally, keeps many marketing and communication professionals awake at night. US-based Software Advice, an online software broker with access to thousands of B2B buyers around the world, has recently published its annual B2B Demand Generation Benchmark report.

Lead Generation 40

Lead Generation Advertising Channels Generation B2B Thought Leadership 40

The Mx Group

AUGUST 16, 2017

Marketing Expertise. B2B Marketing Strategy. Account-Based Marketing. Demand Gen and Lead Management. B2B Telemarketing. Marketing Automation Optimization. Marketing Technology Outsourcing. Sales and Marketing Alignment. Topics Demand Gen & Lead Management.

Buyer Personas 84

Buyer Personas Account Based Marketing Demand Generation Agencies Work Management 84

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. This is a quantifiable science. Step 5: Optimize.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

LEADership

MARCH 24, 2010

Understanding 10-60-30 Rule of Demand Generation. . Companies often initiate tactical “ spike ” marketing campaigns to overcome a quarterly sales or lead shortfall. This category explains why conversion rate is low for “spike” marketers as their true universe is only 10% on every program that is being implemented.

Sales Management 40

Sales Management Marketing Automation Services Budget Programs Campaigns 40

Marketing Insider Group

OCTOBER 28, 2010

If you are looking for a more formal approach, check out The Marketing Leadership Council which offers a marketing planning tool called MarkPlan and recently held a series of workshops on marketing planning. The Hunter – Gatherer Model One of the biggest mistakes a marketer can make is to create a plan in a vacuum.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

B2B Marketing Analytics

OCTOBER 20, 2019

Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy and budget for 2020. The topic of data quality is very broad in marketing analytics but for this discussion around marketing planning, we would like to. It’s about time for 2020 planing.

Planning 40

Planning Marketing Budget Creation Marketing Plans Analytics 40

Marketing Insider Group

AUGUST 17, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 17, 2010 Subscribe What Is Marketing Acceleration? Fewer tools.

Top of Funnel 100

Top of Funnel Paid Search Agency Planning Budget Programs 100

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Customer Experience Matrix

OCTOBER 8, 2010

Summary: One way to understand consolidation and competitive trends affecting marketing software is to look at systems across several dimensions: how closely they relate to customers; whether they are operational or analytical; and whether they support online or offline activities. At the center is the universe of potential buyers.

Work Management 120

Work Management Marketing Automation Services Marketing Management Vendors 120

Vidyard

JANUARY 14, 2014

Marketing and sales coming to a joint agreement on the definitions of leads and opportunities based on score thresholds is critical. The lead scores are calculated by your marketing automation system. The data you collect with a video marketing platform like Vidyard can be pumped directly into your marketing automation system.

Lead Ranking 51

Lead Ranking Lead Scoring Sales Qualified Leads Video Marketing 51

Customer Experience Matrix

FEBRUARY 16, 2009

I’ve more or less decided to offer a free summary of the demand generation vendor information in the Raab Guide. This might cost me a few sales, but it will enable many more people to benefit from the Guide’s contents and will make the Guide more valuable to the sponsoring vendors.

Work Management 120

Work Management Marketing Management Marketing Automation Services Demand Generation 120

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Among other stuff.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

DemandBase

JULY 21, 2020

You must put strategy first, then figure out which tools, tactics, and campaigns will best support that strategy. The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target. Re-Selecting Target Accounts to Find People Who Are In-Market.

Sales Management 52

Sales Management Enterprise Management Work Management Top of Funnel 52

Digital B2B Marketing

FEBRUARY 16, 2012

Lead generation and demand generation, although related, are at odds with each other. When many B2B marketers say demand generation, they mean lead generation, and the program will be measured on leads and the value of those leads. These terms are often used interchangeably by B2B marketers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Lead Generation Demand 100

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

Engagio

JUNE 2, 2020

You must put strategy first, then figure out which tools, tactics, and campaigns will best support that strategy. The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target Delivering value through your message. Re-Selecting Target Accounts.

Sales Management 62

Sales Management Enterprise Management Top of Funnel B2B Sales 62

Heinz Marketing

APRIL 22, 2019

And to some extent, they’re automating bad processes.” “ “The total obtainable market or the serviceable obtainable market…it doesn’t really matter what they call it. The total addressable market is the market that you want to sell to. You have to segment that market.

Top of Funnel 63

Top of Funnel PointClear Work Management Marketing Management 63

KoMarketing Associates

MARCH 2, 2017

Our understanding the B2B buyer’s journey, from market realization to vendor selection, becomes critical in developing a successful online marketing program. Optimize Content Marketing by Facilitating the Buyer’s Journey. How Mapping Content to the Buyer’s Journey Can Help You Sell B2B Software Faster.

Top of Funnel 120

Top of Funnel Buyer's Journey Marketing Automation Services B2B 120

ANNUITAS

APRIL 2, 2013

Demand programs strategized? Marketing automation optimized? Lead scoring model established, service level agreements in place, integration fine tuned? Demand Process Transformation SM is a lot of work and the work continues even after you think you have your task list completed. Check, check, check.

Top of Funnel 100

Top of Funnel Lead Ranking Marketing Automation Services Lead Scoring 100

Customer Experience Matrix

MAY 6, 2010

Summary: Genoo provides a simple Web site, demand generation and social marketing for $199 per month. Genoo offers a small-business-oriented Web marketing system at a small-business-friendly price of $199 per month. For other small business systems, see my list of demand generation vendors from last November.)

Small Business Marketing 120

Small Business Marketing Marketing Management Planning Paid Search Agency 120

markempa

AUGUST 16, 2016

He recently finished as a chief evangelist over at MECLABS, and he’s now helping B2B companies understand and execute some of their modern demand generation chores so I thought we would tap Brian right away to talk about this. Brian, what are the five ways to immediately improve account based marketing and selling? .

Account Based Marketing 120

Account Based Marketing Sales Management ABM Lead Scoring 120

Digital B2B Marketing

JUNE 7, 2012

In the US, research generally considers businesses with less than 100 employees to be small businesses and those with 100 to 1,000 employees to be medium buisnesses. Other Fortune list abbreviations like F50 and F2000 are also used. Most frequently used to indicate the general size of target companies versus the specific list.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Online Marketing Institute

JULY 31, 2009

And it’s not clear to me if lead management automation deserves to be a separate category or to be subsumed as part of the broader marketing platform. (I I know Suresh Vittal includes lead management as a component of his enterprise marketing platform. But does the B2B need the same platform components as B2C?)

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Adobe Experience Cloud Blog

AUGUST 30, 2010

In that short time, we’ve transformed the marketing automation industry with our vision of powerful, revenue-focused software that’s also fast to implement and easy to use, and helped more than 650 companies accelerate their revenue growth. The Demand Center is a new organizational design, originally promoted by SiriusDecisions.

Marketo 48

Marketo Class CMO Enterprise Management 48

Marketing Insider Group

NOVEMBER 18, 2010

While some have predicted the consolidation of Twitter and Facebook or the demise of Foursquare, I am sticking to the practical topics most B2B Marketers I know are talking about: Marketing automation and automated lead nurturing will become a foundational B2B marketing activity as we are expected to accelerate deals through our funnels.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Adobe Experience Cloud Blog

AUGUST 24, 2015

Content marketing has become a proven tool for consumer brands, but many marketers still hesitate, unsure if it will be effective for their business. Create content that targets search queries for: “What is ?”. 44% of B2B marketers have generated leads via LinkedIn.

Lead Generation 48

Lead Generation Sales Qualified Leads Lead Ranking Tactics 48