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Why Your Small Business Should Care About Clean Data

Salesforce Marketing Cloud

” Clean data — or data and records that are free of inaccuracies, duplications, and blanks — helps your small business run faster, smoother, and more efficiently. Are there lots of duplicates or contacts with old addresses you know aren’t valid anymore? Do you have a lot of duplicates?

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Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

I think we can safely say her predictive insight has been thoroughly validated. The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses. One step is to de-couple technical approval and financial approval for apps used by individuals and teams. Who is… The Shadow?

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

To shed some light on B2B data problems, Bernice Grossman and I compiled a working list of problems and solutions. The bonus: these two parties will team, build a valuable relationship, work together well, and improve data quality. How do I match and de-duplicate customer records effectively? It’s a never-ending battle.

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5 Common Demand Generation Plan Problems to Avoid

Only B2B

If any aspect of your demand generation plan doesn’t work accordingly, you will not be able to see the result that you need. Imagine the number of hours that are wasted in just trying to manually standardize, validate, de-duplicate and upload the bad leads. Problem #4: Lead Quality Ignorance.

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Machine Learning Problems: The Easy Parts

Contify

So, we implemented de-duplication algorithms to significantly reduce the resources required to process the information in these documents. We therefore had to write our own version of hierarchical clustering that returns a large number of tight clusters or duplicates. just rephrased. Entity Identification. Named Entities.

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Machine Learning Problems: The Easy Parts

Contify

So, we implemented de-duplication algorithms to significantly reduce the resources required to process the information in these documents. We therefore had to write our own version of hierarchical clustering that returns a large number of tight clusters or duplicates. just rephrased. Entity Identification. Named Entities.

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5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

  Somewhere in the course of the conversation, one of the marketing folks in the room made the statement, “We have marketing automation, but it just doesn’t work.”    This company had invested in sound technology platforms, but in the words of the marketing manager, “they just weren’t working.”.   The result?