14 Quick Tips for Kick-Ass Lead Management

Hubspot

Sales wants more, better leads. Marketing wants sales to call all of the leads they're delivering. How do you improve lead management so leads aren't wasted or contacted before they're ready, and both sales and marketing can live together in harmony?

6 Quick Tips to Improve Lead Database Quality

Marketo

Author: Ed King Let’s face it—your lead database is dirty and full of holes. It contains duplicate records, incomplete addresses, and limited segmentation. De-duplicate records. You can revive dead leads by fixing malformed email addresses in an automated way.

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5 Reasons Why Marketing and Sales Technology Just Won’t Work

ANNUITAS

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.    This company had invested in sound technology platforms, but in the words of the marketing manager, “they just weren’t working.”. A Process-Based Approach to Lead Management.   These comments and statistics only underscore the need for organizations to develop and implement a data management and hygiene strategy. 

Did Somebody Ask About Data Quality?

DealSignal

The consultants ran through a series of standard CRM processes including lead management, dashboards, record customization by the site admin, and Outlook integration. Another gap occurs in lead scoring.