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How to Create an SEO Editorial Calendar So Customers Find You

Contently

Pick a theme that’s rich with opportunities: Your theme for the month will influence your keyword research and the kind of content you’ll create. Tailor your content to this lucky persona, and establish your site as their valuable go-to resource. Place keywords strategically in the story, but avoid overstuffing.

SEO 78
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How to Survive the Next Google Algorithm Update

seo.co

Regardless of the Google updates, make it a habit to check your traffic and your position in your relevant keywords. You can view visitor location, bounce rate , traffic sources, your top keywords, and the pages with the most number of engagements. Make sure to focus on your organic traffic when tracking your keywords.

Google 98
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What is Negative SEO?

SmartBug Media

Today, ranking first page in Google Search is a mighty feat that requires thoughtful keyword research, content development, social strategy, campaign measurement, and on-site optimization. De-indexing The Site: Changing your robots.txt file from the server to remove you from search. Speed up your website loading time.

SEO 66
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How to clean up a cluttered website? Content analytics is the answer

Biznology

And duplicate content is ever more problematic. You do the keyword research. You blog and tweet about the page as soon as it’s launched, using relevant keywords and hash tags. A common reason: there are other pages in your environment optimized for the same keywords. Find and retire old, duplicate content.

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Using Python to Power Up Insights For Content Briefs, SEO Recommendations & Strategy

Conductor

There are links throughout this piece to resources that should help explain some of the terminology used, but please don’t be intimidated if it all just looks like a lot of code! The script will then compile a list of ‘SERP URLs’ that we want to analyse for those keywords. How can this script help improve SEO performance?

POS 93
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The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

Misplaced keyword focus. Duplicate content. Marieke van de Rakt, founder of Yoast Academy and CEO of Yoast, writes that the ideal site structure looks like a pyramid and includes levels like: Home. Misplaced keyword focus. Keywords have long been the focus of many digital marketers. Avoid keyword stuffing.

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The B2B Marketer’s Quick Start Guide: ABM Orchestration

Heinz Marketing

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. I hope this blog post serves as a starting point if you’re interested in ABM platforms or a great resource if you’re looking to brush up on a few platforms out there. Without further ado….