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The 2020 Data Governance Guide for Beginners

Martech Advisor

Data governance helps organizations define policies and processes to manage data. In this article, we’ll look at the eight data governance guiding principles and how you can implement data governance in 2020. What Is Data Governance? Data Governance Guiding Principles.

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(Im)proving Content’s Impact Using Marketing Data Analytics

Contently

Marketers can de-emphasize poorly performing platforms and formats and invest more in higher-performing alternatives. You need to track it over time, clean the data, de-duplicate it, and validate that it complies with your organization’s governance policies. That can increase the ROI from content marketing.

Analytics 184
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How to adapt your marketing for the new era of data analytics by Salesforce

Martech

Last year, 83% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 68% in 2021. Instead of relying on a jumble of platforms, you can invest in automated data governance to relieve your teams of manual data aggregation. The end result?

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Adapt Your Marketing Data Analytics for a New Era of Customer Privacy

Salesforce Marketing Cloud

Last year, 68% of marketers described their cross-channel coordination as dynamic as opposed to siloed or duplicated – up from just 31% in 2018. This can be enhanced further with automated taxonomy management, flexible harmonization logic, and holistic data governance tools. Marketers are also more focused on first-party data.

Privacy 98
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Visible and invisible tech stacks, and the upsides and downsides of “shadow IT” in martech and beyond

chiefmartech

Zylo, whose empirical stack data I’m citing here, defines it as apps that are expensed by individual employees — perhaps for themselves, perhaps for their teams — that fall outside the official procurement and governance process. The three main reasons: It may be wasted spend, duplicative of existing IT-approved licenses.

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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

How do I match and de-duplicate customer records effectively? Some approaches to consider: Establish—and enforce—data governing rules to improve data entry, which will keep your matching problems under some semblance of control. This can be an expensive, but very helpful, tool.

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How to clean up a cluttered website? Content analytics is the answer

Biznology

And duplicate content is ever more problematic. Especially in large corporate settings, the main culprit to SEO failure is duplicate content. Find and retire old, duplicate content. If you need to retain the old content for legal reasons, de-index it. Once you have an audit, how do you govern new content creation?