Zoominfo
MARCH 24, 2021
You hire talented sales and marketing professionals and set them up with state-of-the-art CRM and automation tools. Wait, are they working with bad data? Businesses depend on data to fuel business growth. However, if that data isn’t clean, your marketing and sales efforts take a hit. Let’s take a closer look.
SalesIntel
AUGUST 11, 2021
How to Find The Best B2B Data Partner for Your Business. What Type of Data is Right for Your Company? A solid B2B communication database is at the heart of any efficient marketing and sales plan. Choosing the appropriate B2B data will have a direct impact on the efficacy of your marketing and sales approach.
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Zoominfo
AUGUST 2, 2020
Today we’re looking at three major B2B data sources and discussing the pros and cons of working with each. What is B2B Data? B2B data is enterprise-focused information used to improve sales and marketing campaigns. This data is split into three types: intent, fit, and opportunity.
Zoominfo
MARCH 8, 2022
Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What does bad data actually cost businesses?
Zoominfo
DECEMBER 12, 2019
While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Great idea…unless you want to generate new leads and increase sales.
Content4Demand
MAY 21, 2020
This years’ Campaign Optimization Series , hosted by Demand Gen Report , put a spotlight on the strategies and tools marketers have seen success within this new environment, with targeted webcasts led by industry thought leaders addressing topics such as ABM for sales success, virtual event best practices, data strategies and more.
DealSignal
APRIL 3, 2023
It’s easy to shrug off this scenario as “the way it’s always been,” but misalignment between sales and marketing teams can create detrimental results and cost B2B companies 10% or more of their revenue per year. So how do you shift from working in disconnected silos to working as a collaborative, revenue-generating sales and marketing team?
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