Only B2B

JULY 19, 2023

Unleashing the potential of personalization, it has emerged as a transformative strategy in database marketing, reshaping the customer-business relationship. Discover the untapped possibilities of your data – Elevate your insights with our Database Cleansing service.

Database Marketing 62

Database Marketing Personalization Planning Data Hygiene 62

SalesIntel

MAY 17, 2021

This may have the unintended consequence of legitimate addresses reporting a block or bounce because the blast as a whole tripped a wire. Data Protection Compliance. Compliance with data privacy laws is critical to successful deliverability. Warm-up Recipients & Watch Your Reports. Data Hygiene Is the Key.

Deliverability 52

Deliverability Data Hygiene CAN-SPAM Lead Scoring 52

SalesIntel

JUNE 9, 2023

Cognism offers SMBs, mid-market, and large organizations with globally compatible contact, company, and event information. Data Accuracy Data accuracy is paramount when selecting a B2B data provider. The Claim: Cognism prohibits users from exposing data to any third party. What are the features?

Pricing 52

Pricing Price Planning Marketing Automation Services 52

Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. What are the four types of data?

Privacy 105

Privacy Opt-out Contingency Planning Opt-in 105

Zoominfo

APRIL 27, 2022

Dirty data represents faulty bits of information that can present problems in a business’s database. For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. What are the Types of Dirty Data and How do you Clean Them?

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

MARCH 8, 2021

One of the more obvious solutions to disaster data recovery is having proper insurance and tracking weather beforehand. But insurance cannot bring back those lost reports, employee information, or financial documents. There’s nothing available on the market to completely prevent simple human error — except not being human.

Work Management 182

Work Management Spyware Marketing Management User-Generated Content 182

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved. But it needs to be.

Deliverability 181

Deliverability Top of Funnel Best Practices CAN-SPAM 181

Martech

SEPTEMBER 22, 2021

A customer data platform, usually called a CDP , is a marketer-managed system designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The result is a persistent, unified customer database that shares data with other marketing technology systems.

Marketing Automation Services 115

Marketing Automation Services Enterprise Management Marketing Management Ideal Customer Profiles 115

Vision6

MARCH 8, 2021

DO: Conduct Regular Data Hygiene Checks. One of the most obvious signs your data is starting to turn rotten is a high bounce rate. A subscription form like the example below would give you an insight into what content pillars are most popular with your audience so you can produce more marketing collateral related to this topic.

Marketing Management 96

Marketing Management Practices Opt-out Opt-in 96

SalesIntel

JULY 15, 2021

Customer and prospect data collection is critical for both sales and marketing teams. This data means information that prospects are willing to give such as emails and names. While this fundamental data is prone to irrelevant leads and incorrect information, it is useful for measuring the success of email marketing efforts.

Practices 52

Practices Top of Funnel Marketing AI Enterprise Management 52

Convert

MAY 23, 2023

Then we also have the impact of GDPR and e-Privacy regulations. As a tester, you have to seek consent from visitors before you can bucket them into A/B tests, unless you choose a tool that uses aggregated or anonymized data , like Convert. It’s great for unifying product and marketing teams for growth.

Multivariate analysis 52

Multivariate analysis Enterprise Management Work Management Marketing Management 52

Conductor

JANUARY 22, 2020

If you know these guys, it should be of no surprise we ran out of time as we covered data hygiene, mobile friendliness, security, and other fundamentals to your future search success and experimentation. Data hygiene (AKA “managing misinformation”) is especially important when it comes to local search. Structured Data.

SEO 100

SEO SERP Work Management Lead Scoring 100

Zoominfo

JANUARY 23, 2019

Just as you need to understand your product and the role it plays in the market, you also need to understand your buyers and the factors that drive them to make purchases. There are multiple ways to conduct prospect and customer research– manual data analysis, market intelligence tools, customer surveys, etc. The market?

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182