Launch Marketing

JANUARY 2, 2019

Support lead generation efforts by promoting gated content through trusted sponsored email providers. To be effective, your email marketing strategy should: Use segmentation for relevant and tailored messaging. But what information is fair game for email segmentation? Amplify company content and boost SEO.

A/B testing 82

A/B testing Email Marketing Campaigns Effectiveness 82

SalesIntel

JUNE 9, 2023

Inaccurate data can lead to wasted time and resources and damage the credibility and effectiveness of marketing and sales campaigns. Reliable and up-to-date data ensures that businesses target the right prospects, enhance their lead-generation efforts , and maximize conversion rates.

Pricing 52

Pricing Price Planning Marketing Automation Services 52

Content4Demand

MAY 21, 2020

By leveraging what Folloze calls a “full-funnel personalization strategy,” Manly suggested creating microsites that are segmented by account, buyer persona and user experience. Marketers can take account data or visitor data to create a personalized experience for a one-to-few or one-to-many approach.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

DealSignal

MARCH 22, 2023

So, how can you be sure that you’re gathering high-quality data and using it to its fullest extent? Here, we walk through six actionable lead-generation strategies you can implement today and explain lead-generation best practices that will help you fill the gaps in your data. Let’s dive in. #1

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Cost per Acquisition 52

DealSignal

JUNE 3, 2021

Behind every lead generation strategy, there is usually a data gap quietly lurking—whether it’s fake phone numbers on lead magnet forms or outdated email addresses that your nurture campaigns are being delivered to. What does that mean? Let’s dive in. #1

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Zoominfo

APRIL 27, 2022

For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

Zoominfo

FEBRUARY 20, 2019

These numbers may catch your attention— but statistics alone don’t explain how and why dirty data hurts your bottom line. Without additional context, it’s easy to see why some companies continue to neglect data hygiene. In today’s blog post, we’re digging a bit deeper into the issue of dirty data. Let’s get into it!

Data Hygiene 157

Data Hygiene Marketing Automation Services Zoominfo Marketing Management 157

Litmus

OCTOBER 6, 2022

But your email personalization is only as good as the data you have available. And since email subscribers’ interests and preferences can change, it’s critical to implement good data hygiene practices through progressive profiling email marketing for optimal results. Think about the first time you collect data from a customer.

Ideal Customer Profiles 96

Ideal Customer Profiles Profiling Email Marketing Planning 96

Adobe Experience Cloud Blog

OCTOBER 28, 2008

I almost always recommend to customers before embarking on a demand or lead generation campaign to first clean your data, then develop a data hygiene plan to keep it clean, and finally consider the idea of adding or appending information to your records that will help in better segmentation of messages or campaign initiatives.

Thought Leadership 48

Thought Leadership Marketing Automation Services Marketing Automation Automation 48

Zoominfo

NOVEMBER 25, 2018

For instance, is lead generation a priority? Consider lead routing, personalized content creation, lead scoring, email segmentation, and more. Prioritize Data Hygiene. Data quality issues are often overlooked, but ultimately, data is the foundation of your marketing automation system.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Work Management Marketing Management 113

DealSignal

JANUARY 25, 2023

By identifying new leads that are similar to your existing successful accounts, you can quickly and efficiently expand your pipeline without having to spend as much time and resources on lead generation. But, in order to personalize messaging, you need fresh, accurate data to work with.

Account Based Marketing 52

Account Based Marketing Tactics Work Management Marketing & Strategy 52

SalesIntel

JUNE 16, 2023

Clearbit Clearbit focuses on data enrichment and offers the ability to instantly append over 100 data points to a company’s profile, including information about its technology stack (technographics) and employees (firmographics). It delivers essential information about organizations and leads to sales and marketing teams.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

SalesIntel

JULY 15, 2021

Pop-Up Forms – Companies can use customizable triggers (time spent on the page, triggered exit, first-time entry onto the website) to automate lead-generating forms to appear on a web page. Poor data hygiene has a wide-ranging impact on enterprises. Use Sales Intelligence Tools for More Accuracy. Request Demo.

Practices 52

Practices Top of Funnel Marketing AI Enterprise Management 52

Convince & Convert

APRIL 22, 2016

Instead of having to constantly sift through every contact line, hoping to correct poor leads and bad data passed over from legacy systems, clean data can help save time and money by avoiding poorly organized, mass uploads. Segment and Target People With Content Aligned to Their Persona. Avoid Duplicate Leads.

De-duplication 100

De-duplication Lead Scoring Lead Ranking Leads 100

LeadSloth

JANUARY 12, 2010

David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. If there is no mechanism to pass the lead back to the marketing team (in an automated or semi-automated fashion), the lead is gone forever.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

SnapApp

OCTOBER 3, 2017

When transitioning from lead to account based, I've also set goals that link lead funnel metrics to account metrics like revenue / lead; leads in target account segments; engagement / account. . Marketing metrics are a bit more complex, and certainly go beyond raw leads generated.

Sales Management 97

Sales Management Top of Funnel Lead Ranking Work Management 97