Zoominfo

JULY 2, 2020

Below are 4 of the biggest challenges: Data decay: If your database is out of date, you could be including the wrong contacts in your marketing campaigns. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Prioritize Data Hygiene. Invest in training.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Although contact data is most commonly discussed in sales and marketing circles, data hygiene has a huge impact on recruiting and hiring.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Contact ZoomInfo today to learn more about improving your B2B marketing efforts.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Candidate contact information is collected in various ways—usually during the application or hiring process. Let’s jump into it.

Work Management 130

Work Management Marketing Management Data Hygiene High Quality Lead 130

Zoominfo

FEBRUARY 12, 2019

If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. But if you’re not, here’s a quick rundown.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

JULY 12, 2021

“The foundation of go-to-market success begins with data and intelligence,” says Justin Withers, senior vice president of product strategy and product marketing at ZoomInfo. In sales , this technology forms a system that tracks customer profiles, transactions, communications, financial data, and related information.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Zoominfo

JULY 2, 2020

Below are 4 of the biggest challenges: Data decay : If your database is out of date, you could be including the wrong contacts in your marketing campaigns. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Invest in training.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. In the most basic sense of the phrase, a buyer persona is a profile of your ideal customer. These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

FEBRUARY 12, 2019

If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. But if you’re not, here’s a quick rundown.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

SEPTEMBER 5, 2018

Without a clear understanding of your industry or market, you will fail to make informed business decisions. In fact, research shows over 73% of businesses are investing more than 20% of their overall technology budgets on intelligence and data analysis ( source ). Businesses are catching on to the importance of market intelligence.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Zoominfo

OCTOBER 5, 2021

Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Market intelligence is information gathered by a company about its market, customers, and competition in order to gain a holistic knowledge of the overall marketplace. billion in 2020 to $33.3 billion by 2025.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

SalesIntel

FEBRUARY 8, 2023

Some consider it a purely technical occurrence with missing numbers, outdated data, and incompatible file formats. These are all important considerations, but bad data is so much more. Bad data is information that is erroneous, misleading, or does not follow standard formatting conventions.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Zoominfo

JANUARY 23, 2019

It not only requires a deep understanding of products and services but also an extreme familiarity with one’s customer base and access to the right tools and information. This information will allow you to narrow down your prospect pool even further. Organize Your Intel At this point in the process, you have two data sets.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

APRIL 27, 2022

What is Dirty Data? Dirty data represents faulty bits of information that can present problems in a business’s database. For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Maintaining a sleek (but not small) database is a big part of data hygiene.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

SalesIntel

JUNE 16, 2023

This database contains a wealth of information on millions of companies and professionals from various industries worldwide. It enables Cognism’s users to access valuable data points such as company profiles, contact details, and job titles, which can be utilized for targeted outreach and personalized marketing campaigns.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

Zoominfo

JULY 12, 2022

With the right systems in place and data as the foundation, you can solve your pipeline bottlenecks and start executing true account-based selling. Account-based marketing targets accounts that fit your organization’s ideal customer profile (ICP). What is Account-Based Marketing?

Ideal Customer Profiles 130

Ideal Customer Profiles Account Based Marketing Lead Scoring Lead Ranking 130

Zoominfo

NOVEMBER 28, 2018

Although that alone should be enough to convince you to make the switch to dynamic data management, here are four more compelling reasons you can’t afford to ignore this massive shift in the world of business data: 1. Dynamic data enables a customer-centric business strategy across all departments. Progressive persona profiling.

Buyer Personas 100

Buyer Personas Business B2B Zoominfo 100

Zoominfo

JANUARY 23, 2019

It not only requires a deep understanding of products and services but also an extreme familiarity with one’s customer base and access to the right tools and information. This information will allow you to narrow down your prospect pool even further. At this point in the process, you have two data sets.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Zoominfo

JULY 10, 2018

Here are our top tips for optimal database health: Perform a Database Audit: The first step towards proper data management is to perform an audit on your existing contact database to uncover inaccuracies, errors, and missing information. Do you use web forms to collect your data? Or do you rely on manual data entry?

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Zoominfo

NOVEMBER 8, 2018

For more information about setting clear, attainable marketing goals, check out the following articles: 5 B2B Marketing Metrics that Matter. Learn more about B2B branding in the following blog posts: Contact Data Hygiene and the Future of Branding. Steps to Creating Buyer Persona Profiles [Infographic].

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

Zoominfo

NOVEMBER 28, 2018

Here on the ZoomInfo blog, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data.

Zoominfo 145

Zoominfo Buyer Personas Business B2B 145

B2B Marketing Zone Posts

AUGUST 3, 2010

12 Ways to Leverage Your LinkedIn Profile for a B2B Company - Social Media B2B , July 29, 2010 LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile.

Ning 40

Ning Paid Content Facebook Sales Management 40