Zoominfo

JULY 2, 2020

Below are 4 of the biggest challenges: Data decay: If your database is out of date, you could be including the wrong contacts in your marketing campaigns. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Prioritize Data Hygiene. Invest in training.

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

DECEMBER 12, 2019

While it’s impossible to avoid spam traps entirely, good data hygiene will help you limit exposure. In most cases, this happens as a result of the sender’s lack of data hygiene , and the consequences can be severe. Contact ZoomInfo today to learn more about improving your B2B marketing efforts.

Data Hygiene 195

Data Hygiene CAN-SPAM Marketing Automation Services Zoominfo 195

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Although contact data is most commonly discussed in sales and marketing circles, data hygiene has a huge impact on recruiting and hiring.

Work Management 157

Work Management Marketing Management Data Hygiene Zoominfo 157

Zoominfo

AUGUST 5, 2018

Hear us out while we discuss the significance of candidate contact information, data hygiene , and why both of these things are vital in the face of the current recruiting environment. Here’s why: Building job candidate personas For those who aren’t familiar, candidate personas are detailed profiles of your ideal job candidates.

Work Management 130

Work Management Marketing Management Data Hygiene High Quality Lead 130

Zoominfo

FEBRUARY 12, 2019

If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. But if you’re not, here’s a quick rundown.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

JULY 2, 2020

Below are 4 of the biggest challenges: Data decay : If your database is out of date, you could be including the wrong contacts in your marketing campaigns. And as it turns out, about 27% of business leaders are unsure about how much of their data is actually accurate. Invest in training.

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Zoominfo

JULY 12, 2021

“The foundation of go-to-market success begins with data and intelligence,” says Justin Withers, senior vice president of product strategy and product marketing at ZoomInfo. In sales , this technology forms a system that tracks customer profiles, transactions, communications, financial data, and related information.

Work Management 147

Work Management Marketing Management Zoominfo Ad Building 147

Zoominfo

FEBRUARY 5, 2019

We use this monthly post to highlight the great work the ZoomInfo team has contributed to outside publications. In the most basic sense of the phrase, a buyer persona is a profile of your ideal customer. These profiles are made up of existing customer data, anecdotal observations, industry research and much, much more.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

Zoominfo

MARCH 4, 2021

Use your defined buyer personas and ideal customer profiles (ICPs). Practice data hygiene in all data systems. Research is essential in this stage — you want to know who’s fit to be a buyer, and you want to tell them exactly what they want to hear. So let’s begin our list of tips!: Engagement.

Sales Cycle 246

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 246

Zoominfo

FEBRUARY 12, 2019

If you’ve read the ZoomInfo blog in the past you’re familiar with buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers. These profiles are constructed using a combination of existing customer data, anecdotal observation, and quantitative research. But if you’re not, here’s a quick rundown.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

Zoominfo

SEPTEMBER 5, 2018

Examples include: CRM data: A business’s internal customer or contact database contains information obtained through various marketing channels, such as email subscriptions or landing page signups. Because B2B data decays so rapidly, you must prioritize data maintenance for this type of initiative to work.

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

SalesIntel

FEBRUARY 8, 2023

Typically, data is manually inputted at some point during the trip. When incorrect or misspelled data is entered into a system or entered into the wrong place (such as a duplicate), it can result in data consistency, good data hygiene, and deterioration. Our customers find SalesIntel the best ZoomInfo alternative.

Ideal Customer Profiles 52

Ideal Customer Profiles De-duplication De-duping B2B 52

Zoominfo

OCTOBER 5, 2021

Examples include: Customer Relationship Management (CRM) Data: Leverage information in your internal customer or contact database , which pulls data from various marketing channels, such as email subscriptions or landing page signups.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

Zoominfo

MARCH 3, 2021

Use your defined buyer personas and ideal customer profiles (ICPs). Practice data hygiene in all data systems. Research is essential in this stage — you want to know who’s fit to be a buyer, and you want to tell them exactly what they want to hear. So let’s begin our list of tips!: Automate as many tasks as possible.

Sales Cycle 100

Sales Cycle Ideal Customer Profiles Tips Lead Scoring 100

Zoominfo

JANUARY 23, 2019

We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers. There are multiple ways to conduct prospect and customer research– manual data analysis, market intelligence tools, customer surveys , etc. Bad data costs U.S.

Ad Building 100

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 100

Zoominfo

APRIL 27, 2022

For B2B businesses using data to fuel successful sales and marketing efforts, having access to clean data is paramount. Data impacts critical go-to-market functions such as developing your ideal customer profile (ICP ), territory planning , segmentation , lead routing, and sales prospecting.

Ideal Customer Profiles 100

Ideal Customer Profiles De-duplication Data Hygiene Zoominfo 100

SalesIntel

JUNE 16, 2023

It enables Cognism’s users to access valuable data points such as company profiles, contact details, and job titles, which can be utilized for targeted outreach and personalized marketing campaigns. ZoomInfo’s real-time updates and AI-powered insights enable sales teams to stay ahead of the game.

Comparison 52

Comparison Pricing Price Ideal Customer Profiles 52

Zoominfo

JULY 12, 2022

With the right systems in place and data as the foundation, you can solve your pipeline bottlenecks and start executing true account-based selling. Account-based marketing targets accounts that fit your organization’s ideal customer profile (ICP). What is Account-Based Marketing?

Ideal Customer Profiles 130

Ideal Customer Profiles Account Based Marketing Lead Scoring Lead Ranking 130

Zoominfo

NOVEMBER 28, 2018

Progressive persona profiling. Here at ZoomInfo we talk a lot about buyer personas —what they are, why you need them, and how to create them. To bring buyer personas up to speed and make them more dynamic, the KERN Agency came up with something called progressive persona profiling. You guessed it—dynamic data.

Buyer Personas 100

Buyer Personas Business B2B Zoominfo 100

Zoominfo

JULY 10, 2018

As SiriusDecisions put it, “Organizations must shift their focus from one-time data cleansing to ongoing data maintenance to turn the tide.”. Thankfully, recent technological advancements have made it easier than ever to prioritize ongoing data hygiene and automate this process.

Work Management 153

Work Management Marketing Management Planning Buyer Personas 153

Zoominfo

JANUARY 23, 2019

We often discuss the value of tools like buyer personas and ideal customer profiles as vehicles through which sales professionals can better understand their buyers. There are multiple ways to conduct prospect and customer research– manual data analysis, market intelligence tools, customer surveys, etc.

Ad Building 182

Ad Building Peer-to-peer Ideal Customer Profiles Work Management 182

Zoominfo

NOVEMBER 8, 2018

Learn more about B2B branding in the following blog posts: Contact Data Hygiene and the Future of Branding. Work with other members of your company to compile the necessary data to construct buyer personas— or semi-fictional profiles made up of real characteristics and traits used to represent different segments of your customer base.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Buyer Personas Zoominfo 100

Zoominfo

NOVEMBER 28, 2018

Here on the ZoomInfo blog, we regularly cover topics related to business data and business data management. In fact, there are very few aspects of business data we have yet to cover. But, today we’re venturing into uncharted territory to discuss a recent—and necessary—trend in business data.

Zoominfo 145

Zoominfo Buyer Personas Business B2B 145

B2B Marketing Zone Posts

AUGUST 3, 2010

12 Ways to Leverage Your LinkedIn Profile for a B2B Company - Social Media B2B , July 29, 2010 LinkedIn is considered by many to be the professional social network, but since it is based around people and their individual profiles, many don’t realize the benefit their B2B company can get with a well-crafted, active personal profile.

Ning 40

Ning Paid Content Facebook Sales Management 40