Marketing Insider Group
MARCH 28, 2023
Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. Make sure to put this down on paper! Customer Database Data hygiene has nothing to do with scrubbing your data’s ears.
Zoominfo
MARCH 24, 2021
For B2B companies, bad data and data decay weaken CRM and sales and marketing automation tools. In turn, sales and marketing efforts — from prospecting to running email campaigns — are less effective. How Does Dirty Data Affect Sales? Inaccurate data waste sales reps’ time. Let’s take a closer look.
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The Point
NOVEMBER 29, 2017
And guess what, it’s no longer good enough to use the same white paper for every industry, buying persona, or even target account. The first step in creating effective content is to take stock of what content you have. Good content is what fuels modern demand generation. Today’s buyers demand relevancy – or even personalized content.
DealSignal
APRIL 27, 2023
Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Bombora’s intent is based on activity such as keyword searches, article views, and white paper downloads. These are the leads most likely to convert.
Biznology
DECEMBER 26, 2012
My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. B2B marketers will continue to excel at creating valuable materials—digital, paper-based, video, you name it—to attract prospects and deepen relationships. Renewed interest in data hygiene.
DealSignal
MAY 6, 2019
Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Bombora intent is based on activity such as keyword searches, article views, and white paper downloads. LEARN HOW DEALSIGNAL DRIVES ABM EFFECTIVENESS. Michael Levy.
Biznology
JANUARY 30, 2015
Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. How do I match and de-duplicate customer records effectively? You can find more thorny data issues and solutions in our new white paper , available for free download.
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