Data Hygiene Effectiveness Intent Signal Paper 
Biznology
JUNE 29, 2017
Here’s a roundup of the ten most effective practices today, in both business and consumer markets. Early action is arguably the single most effective technique in reactivation marketing. Customer value, using indicators like RFM, cumulative margins, or intent signals. It’s the best money you can spend. . Move quickly.
Heinz Marketing
APRIL 30, 2018
Some highlights: Your data strategy is your B2B growth strategy (quick overview of the paper). Without a clear and concise data-driven marketing strategy, B2B marketers lack the ability to effectively acquire, organize, analyze and translate customer information into actionable insights. Most Critical Challenges?
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