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6 thorny data problems that Vex B2B marketers, and how to solve them

Biznology

Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. How do I match and de-duplicate customer records effectively? You can find more thorny data issues and solutions in our new white paper , available for free download.

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Predictions for B2B digital marketing in 2013

Biznology

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Renewed interest in data hygiene. So enough about big data.

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Ten tips for customer reactivation

Biznology

Here’s a roundup of the ten most effective practices today, in both business and consumer markets. And don’t forget to set aside some budget for ongoing retention and reactivation marketing. And don’t forget to set aside some budget for ongoing retention and reactivation marketing. It’s the best money you can spend. .

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