Marketing Insider Group

MARCH 28, 2023

Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction. Make sure to put this down on paper! Customer Database Data hygiene has nothing to do with scrubbing your data’s ears.

Small Business Marketing 209

Small Business Marketing Work Management Data Hygiene Practices 209

DealSignal

APRIL 27, 2023

Bombora , DealSignal’s recently announced intent data partner , aggregates third-party intent data from a co-op of nearly 4,000 B2B media sites. Bombora’s intent is based on activity such as keyword searches, article views, and white paper downloads. When intent is high at an ABM account, it is time for sales to pounce.

Ideal Customer Profiles 52

Ideal Customer Profiles Account Based Marketing ABM Intent 52

InsightSquared

AUGUST 28, 2019

How can sales operations report effectively? Don’t worry, most organizations have some sort of data quality issue and we’ve seen all sorts of Salesforce instances. Ensure that all of your definitions are consistent across your organization (across segments, up and down the hierarchy). How can you properly coach your reps?

Forecasting 218

Forecasting CRM Process Startups 218

Biznology

JANUARY 30, 2015

Consider enabling the data input group with a real-time interface with a database services provider to prompt the standard company name and address. How do I match and de-duplicate customer records effectively? Be careful not to build targeting or segmentation processes that are primarily dependent on appended data.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

InsightSquared

AUGUST 28, 2019

How can sales operations report effectively? Don’t worry, most organizations have some sort of data quality issue and we’ve seen all sorts of Salesforce instances. Ensure that all of your definitions are consistent across your organization (across segments, up and down the hierarchy). How can you properly coach your reps?

Forecasting 136

Forecasting CRM Process Startups 136

Biznology

JUNE 29, 2017

Here’s a roundup of the ten most effective practices today, in both business and consumer markets. Early action is arguably the single most effective technique in reactivation marketing. Segment your dormant customers, and treat them differently. Use data appending to gather more information about the customer.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196

Litmus

OCTOBER 6, 2022

But your email personalization is only as good as the data you have available. And since email subscribers’ interests and preferences can change, it’s critical to implement good data hygiene practices through progressive profiling email marketing for optimal results. Think about the first time you collect data from a customer.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Email Marketing Planning 100