How to Reduce Unsubscribes Using Subscription Management
The Point
APRIL 30, 2012
In sum, subscription management is an effective way to reduce unsubscribes, increase response rates (by allowing subscribers to choose the emails that most interest them), and improve data hygiene. Maybe the people who unsubscribe from your emails aren’t really saying “I don’t want to hear from you again.”
Let's personalize your content