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Troubleshooting your B2B marketing data problems

Biznology

And you can drop a cookie and retarget the visitor with text or banner ads later. Categories like marketing manager and financial analyst don’t seem to work anymore. The post Troubleshooting your B2B marketing data problems appeared first on Biznology. Job titles are increasingly inconsistent—and proliferating.

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Predictions for B2B digital marketing in 2013

Biznology

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Renewed interest in data hygiene.