Biznology

FEBRUARY 28, 2014

Magill wraps up his discussion with: “If you suspect you’d have trouble serving them with court papers, do not do business with them.”. B2B Marketing Market Research Offline Marketing Slider B-to-B marketing B2B marketing B2B sales customer acquisition Data data hygiene data sources database marketing email marketing prospecting'

B to B 80

B to B Data Hygiene Marketing Management B2B Sales 80

Biznology

JANUARY 30, 2015

In either case, we suggest that you test the value of the data before you put a lot of time and money into capturing it in your marketing database. You can find more thorny data issues and solutions in our new white paper , available for free download. Like this post? Sign up for our emails here.

De-duplication 80

De-duplication Work Management Marketing Management Marketing Attribution 80

Biznology

MARCH 6, 2015

This could be an email sign-up, or a piece of gated content–like a white paper or research report–in exchange for providing important data elements like name, title, company name, address, phone, and email. You can find more thorny data issues and solutions in our new white paper , available for free download.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

DECEMBER 26, 2012

I hereby take up that tradition, offering up four random prognostications for where B2B digital marketing is headed in 2013. My topics include Facebook, content marketing, personal branding, and data hygiene—certainly an eclectic mix. Renewed interest in data hygiene. So enough about big data.

B2B Marketing 80

B2B Marketing Data Hygiene Planning Paid Search Agency 80

Biznology

JUNE 29, 2017

Use data appending to gather more information about the customer. Your database marketing partner can add data points to your customer record that will suggest effective reactivation strategies. Demographic, lifestyle, and attitudinal data are especially revealing. Consumer and business data degrades fast.

Tips 196

Tips Budget Programs Data Hygiene Intent Signal 196